Valuable and free Google tools

In this day and age, you need your website to be search engine friendly and more specifically, Google friendly, since they are the top ranked search engine.

1. Google Analytics is the premier site statistics tool. And it’s free. Using and understanding Google Analytics can help you improve your marketing campaigns and various business strategies. By using Analytics you can discover what is working and what is not as well as demographic information about those visiting your site. You can find out what time of day your site is receiving more traffic, what pages are the most popular, how long visitors are viewing each individual page, the bounce rate and much more.

2. Google Reader consistently checks news sites and blogs for specific keywords and topics so you do not have to take the time to search these individual sites yourself. This tool is a huge timesaver because you do not have to spend so much time digging through websites — Google does it for you. You can even easily post the results to your blog or website.

3. Google Alerts allows you to set up an email notification system to let you know whenever a new result for a specific keyword or keywords shows up in the Google search engine. This tool lets you pick which type of content you would like to receive alerts for whether it be news, videos, web pages or blogs. This way you can know whenever someone posts something on the Internet about your business, products or services.

The free tools provided by Google keep you and your business current and up to date with the trends in your industry and let you see what your competition is up to in real time. More importantly, these tools will save you a great deal of time and research. With these tools you can become an Internet marketing master.

See also

• Keywords
• Google terminology
• SEO