The proliferation of video as an SEO tool
With the dwindling attention span and diminishing amount of free time of the average consumer, more and more people are turning to video on the Web for information, news and entertainment.
Over the past several years, online video viewing has become a cultural sensation, and the site that has become ubiquitous with the advent of Internet video is YouTube [[1]. This phenomenon creates numerous opportunities for the promotion and marketing of companies doing business online.
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Reaching your audience through YouTube
YouTube is not merely an outlet for the bored youth of a digital age looking to entertain themselves. Where there is an audience, there is a potential customer base. The operators of online businesses must keep this in mind and should start incorporating the use of video into their marketing plans.
With over 80 million unique monthly visitors to the site, YouTube is consistently at the top of the list of websites with the most traffic. Since the site was purchased and taken over by Google, it is common for YouTube to rake in over 3 billion searches in a single month. By simply uploading some promotional videos, you can start showing up in these search results, generating buzz for your products and/or services and truly increasing your presence on the web.
YouTube and one-way links
With the propensity of videos to go “viral” and spread pandemically throughout the Web, it makes it much easier to get one-way links (as opposed to the usual required reciprocal link) to a video than to a site. This method of link building is a surefire way to increase your page ranking. Increasing your rank will place your site higher in the search engine results pages and this will hopefully lead to an increase in sales.
SEO for online videos
When utilizing the online video as a marketing tool, it is essential to use the most important keywords in the title and description fields. The title of your video is the most crucial element and is the equivalent of the meta tags on your home page. Creating, posting and sharing videos is a vital component of advertising in today’s digital era.
Conclusion
For those operating or managing online businesses, sites like YouTube should be taken full advantage of. Not to mention, posting videos is one of the only free forms of advertising and building links available.
See also
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