Nofollow
The nofollow attribute was designed by a search engine company to be used to indicate links that should not be followed by spidering search engines. The company (Google) patented the technology but has licensed it royalty free.
Because links with the nofollow attribute aren't followed, the links do not count as outgoing links to a web site. The number of outgoing links to a web site is often used by search engines as a type of reputation and affects the rank of listings for keywords. This is often referred to as "link juice" (PageRank by Google).
The nofollow attribute can be used in metatags to refer to all the links on a web page, or it can be used on a more granular level for each hyperlink anchor tag.
Share / Bookmark this page:
Thanks to these contributors for creating this article for our web hosting community:
Web Hosting Wiki article text shared under a Creative Commons License.
