So just to check, is your company selling knock of games (as in counterfeit/pirated) or are the games legal copies? If the former, then you are best to stay in a country where a DMCA notice would be, for the most part, disregarded. Holland and places like that are good for the EU. If it's the latter, I don't see why you couldn't claim fair usage as companies are normally happy for shops to use their trademarks to advertise their games, as in the end, it's more sales for them.
I don't think the geographical hosting location could affect the speed of loading your website pages. I have thousands of visitors from Europe even I'm living in North America. They don't seems to have any problem in reaching my website. In other idea I think the american servers are cheaper than european ones, so, after all it's good for you to keep your stuff where it is, or maybe you can just jump to another american hosting provider. Just some thoughts
Host it in Netherlands, they allow copyright as this is where I have my server
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