A new book has come out by Malcolm Gladwell, author "Tipping Point", "Blink", and "Outliers". All his books have been New York Times bestsellers -- quite good books.
His new book is called What the Dog Saw. Check out a couple of summaries on it:
Part One contains stories about what Gladwell calls "minor geniuses," people like Ron Popeil, the pitchman who by himself conceived, created, and sold the Showtime rotisserie oven to millions on TV, breaking every rule of the modern economy.
Malcolm Gladwell's "What the Dog Saw and Other Adventures" is a compilation of the author's favorite work from The New Yorker, where he has been a staff writer since 1996. This book is divided into three parts 1. Obsessives, Pioneers, and Other Varieties of Minor Genius 2. Theories, Predictions, and Diagnoses 3. Personality, Character, and Intelligence. In the first part, Gladwell includes portraits of a pitchman for kitchen gadgets who is so persuasive that he could sell clothing to a nudist. In addition, he discusses three female advertising pioneers, a canny investment strategist, and a "dog whisperer" who is able to tame even the most intransigent canine. What these people have in common is an understanding of how human beings (and four-legged creatures) think and feel, supreme self-confidence, and the ability to promote themselves and their ideas. The second part deals with the art of thinking and seeing clearly. Gladwell describes the series of events that led to the Challenger explosion and the collapse of Enron. Could these catastrophic events have been foreseen and prevented? In part three, the author discusses various aspects of genius and talent, and whether it is possible to profile criminal behavior or predict how a prospective employee will fare on the job.
I am excited about this book. Anyone else heard about of this book with the weird title?
It seems to be a part of the popular mass-market psychology movement.
Oddly enough, I heard of it just recently from a New York Times (nytimes.com) banned advertisement.
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