I believe the web site I have set up looks very professional, but I was thinking of setting up squeeze pages which aren't nearly as elegant looking. Has anyone here had success with squeeze pages? Or do people generally dismiss them?
I have been working with a squeeze page recently - it has been working pretty well for me so far. It is the one I am using in my signature link if you want an example. Conversion rates to opt in are 30%. From opt in to sale conversion rates are about 1:20. And my squeeze page is tacky of the tackiest, so it definitely still works either way. I suspect once I add my video in, I can get my opt-in conversion to 50%.
Sure, you might lose some people who don't want to give out their email address. But for all the people that you capture, you can market to over and over and over again. That definitely beats the one shot chance you get at converting a customer who randomly finds your website and buys on impulse.
Another awesome aspect of it is that you can market other things besides your own services.
Not all squeeze pages have to look tacky BTW. If you add in some video into an elegant looking sales page, you got a winner for sure.