Well, I don't feel you have solid use of graphical elements. You seem to just have content displayed in no certain order on the homepage. Having elements like 'Order: https://my.ismyreseller.com/cart.php?a=add&pid=1' which are displayed so large is pointless. All of the pages need to be consistent - this is a key elements when creating an ecommerces based website. For example: I was on your website and clicked a link that directed me to http://my.ismyreseller.com/ NOTHING like what I was viewing previously. It leaves viewers with the impression they have left your website and were redirected to another. This also relates back to branding and making sure your company (logos, graphics, name, etc) are always recognizable. Perhaps a better example of this would be SingleHop. Once you go to SingleHop you KNOW your at SingleHop. All of the pages are consistent and have the same flow regardless.
You can keep the 1 column feel which you already have just make modifications accordingly. Also, I see your running a CMS (Content Management System) Joomla. Most web hosting / solution based companies do not run CMS on their main website. They have the knowledge to code and update their website without using a CMS like Joomla. Perhaps your relying to much on the CMS and are not able to customize the website to a more professional feel.
I know first hand the hours and struggles it takes when building a new design / company along with many others on the forum. There is no easy way around the design and development phase. I hope you do not take my feedback in a negative manner. I want to ensure you understand my feedback is only meant to help you and your company succeed to your fullest potential. Best of luck!
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Looks good. Also, a few things http://ismyreseller.com/templates/h-...ogo_orange.png is very pixelated. Open up Photoshop and make sure you double click so the text is editable and towards the top you will see a dropdown box and your able to make the text: sharp, smooth and other things. This will help take the pixelation out of the text.
Also, your order image is stretched and when I looked at your coding I seen you have sizes, which is fine. Just make sure you have the correct size. You have 'width="152" border="0" height="54"' should be 'width="153" border="0" height="53"'. All you have to do is right click on the image and go to properties to find the dimensions.
I feel a little more content would be in order.
Welcome to IsMyReseller. We are a provider of high quality reseller hosting solutions. We started operations on 8/21/09 would be better at the top and should be more elaborate. I don't see anything that makes me feel welcome. I shouldn't have to go to TOS to get a feel for your company. I go to Clients and lose navigation. Not good. I don't see a need for the same navigation on the left that you have inches away on the top. The logo doesn't seem to suggest anything. I don't understand where it says why you should host with us. Where are the reasons?
I do like the color scheme and overall layout other than the location of your welcome.