Credit Suisse Analysts Issue Revised Analysis of Video Site's Costs
By Todd Spangler -- Multichannel News, 9/9/2009 7:05:12 AM EDT
YouTube, the Internet's most popular video site, will spend approximately $300 million on bandwidth in 2009 -- meaning it won't be profitable for the year, according to a revised analysis by Credit Suisse.
In a previous report, in April, Credit Suisse analysts Spencer Wang and Kenneth Sena pegged YouTube's bandwidth costs at about $360 million for the year. However, that original estimate was criticized for not accounting for "peering," the voluntary interconnection among large Internet networks to more efficiently exchange traffic in which no money changes hands.
In an updated analysis issued Wednesday, Wang and Sena included the assumed benefits of peering agreements on YouTube's bandwidth costs but said the difference was not enough to change their original conclusions.
"Even with the benefit of peering, we estimate that YouTube's total bandwidth costs in 2009 will be close to $300 million, or within 17% of our original projection," they wrote.
According to Wang and Sena, that means YouTube still would not be profitable this year, given their original 2009 revenue estimate of $240 million (a top-line increase of about 20% year over year).
YouTube is far and away the Internet's biggest video outlet. In July, YouTube and other Google video sites registered a record 8.9 billion video views, accounting for 42% of all videos viewed online, according to research firm comScore.
The Credit Suisse analysts noted that "pinpointing YouTube's bandwidth expense with precision is quite difficult, given limited disclosure by the company on this topic."
At the same time, Wang and Sena emphasized that YouTube could potentially become a very attractive business down the line.
"As we wrote in our original analysis of YouTube, our work suggests that unit economics for video streams that are being monetized by YouTube carry attractive 35%+ margins, implying that YouTube's profitability should improve if the percent of videos monetized increases," they said.