Recently I had seen a lot of designers on sites all over the place offer web 2.0 logo design services and being in the business myself for a long time I couldn't help wondering exactly what a web 2.0 logo was. I couldn't even understand how it's been perceived as having the characteristics of web 2.0 exactly.
Using web 2.0 in a design perspective would mean facilitating interoperability, information sharing via collaboration and a user-friendly environment. Accesibility of course being a great factor.
But how do you incorporate that into logo design in order to provide 'web 2.0 logo services'. I've been asked by clients if I provide web 2.0 logo designs and to be honest, I have to reply with "No. I don't believe there's such a thing".
If anyone can shed some light into this showing how the main factors of web 2.0 tie in with logo design, please do - because I'm stumped
With that being said, web 2.0 is not really a style but rather a way. User contributed content, SOAP enabled web applications, rss feeds, mobile phone enabled, etc.
Web designs can become web 2.0 styles because they can be based with features that allow user contributions, information sharing and interoperability.
Logo designs are simply just an image and can hold absolutely no leverage as to the functions it can provide. The simple, glassy, bright looking logo's are just styles of logo's - not web 2.0 styles - just styles. I don't see this as being a vantage point for selling them at all.
Suppose it's just one of those things that's sold as being one thing but is really another