We've done a number of press releases over the years for various busiensses and markets. Tracking is difficult as there's no way to include unique links etc, usually we ask the person how they heard of us etc in that regards. Also, with press releases it's often featured around a new product or offering, and we'll have a specific page setup for that, or a different domain.
As far as writing and distribution, I've found that more often than not we have better results when a professional copy editor writes the releases. The only difference being when we do copy for web only releases rather than print and media distribution also.
We weren't expecting too many direct sign ups from it and were looking more at the SEO and brand recognition value of it.
We did get a good amount of backlinks and it helped improve our rankings, so we accomplished what we were looking for out of it. As for directly generating new business from the actual press release, we could count that on one hand .
Again though, it all depends on the nature of the press release and the business you're in, so I'm sure it varies for each industry and market. Web hosting companies don't usually have too much news that excites people.
██ eLief - Where your business matters.
██ cPanel Hosting - Reseller Hosting - VPS - Dedicated Servers - Magento Specialists
██ Celebrating over 4 years of providing quality hosting.
██ cPanel/WHM - LiteSpeed - CloudFlare - R1Soft Backups - 15k Cheetah's - 24x7 Support ››eLief.com
██ We Have Generated Over 7 Million cPanel Backups Come Dance Together With Us Y'all!
██ Offer Your Own Backup Hosting Service - SiteAutoBackup.Com (Private Label / WHMCS Ready) ██ WebHostingBusinessBook.Com | YouTube.com/WebHostingTutorial | NowOpenOnline.Com
Press releases for web hosting can be very tough - you know how many other hosting companies rely on press releases for traffic? Not saying it can't be done, but there are more effective methods out there - but hey, traffic is traffic and links are links, so you will get at least some value out of it.
Also, you need to practice writing good releases and learn how to write proper titles for your submissions. You could easily outsource this, but your results will be very sub par. You are best off doing it yourself until you get good at it.
For anyone thinking about it all I can advise is you don't do one announcing the launch of this or that. You really need something that can stand out and make online journalists want to publish your article. Ours got picked up by all the hosting related scraper scum sites and most didn't even add a link back to us. They just scraped the content to boost their rankings to push their hostgator and justhost affiliate links.
██ Laurence Flynn @ atOmicVPS LTD ██ Linux & Windows Cloud Hosting Solutions Powered by OnApp
██ Fully Managed [Shared] ► [Reseller] ► [Cloud VPS] ► [Dedicated]
██ Featuring the atOmicSTACK™ ● Speed ● Performance ● Reliability
Unless you are launching with a huge bang and doing something different then you should reconsider.
It's suppose to be a huge bang - kinda first site of its type in over-crowded group of sites.
Actually will also be making a post for 'Site Review' pretty soon. Have spend almost every waking moment of past 18 months working on it (but I was kinda in hospital [+wheelchair ] for most time - so that takes up lot of freedom & work was relatively slow).
Press Release marketing can never provide you immediate results. Its a slow process and good for SEO. Additionally it improves the standard of your company as well as website.
PressAdvance.com offers PR submission on affordable prices. You can also manually submit to web hosting related websites. I remember www.WebHostingPressRelease.com
AssistanZ - Beyond Boundaries... Cloudstack Consultancy / 24x7 Web Hosting Support / 24x7 Server Management / Infrastructure Management Services Web & Mobile Apps Development / Web Designing Services / Php, Grails, Java Development