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  1. #1

    Conversion Rates

    I haven't seen anyone discuss this in a long time so figured I would bring it up. When you guys run banner advertisements for your web hosting services on lets say semi-targeted websites. Think, webdesign forums, webmaster sites, etc..

    What has been your experience when it comes to conversions rates? Visitors clicking through by your ads to actually completing a sale.
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  2. #2
    Join Date
    Jun 2003
    Location
    London, UK
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    1,765
    On a banner advert, you can generally expect 0.1% click through rate, in our experience. The users then convert statistically normally as any other visitor coming to the site.
    Darren Lingham - Stablepoint Hosting
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  3. #3
    Join Date
    Dec 2006
    Location
    Netherlands
    Posts
    1,435
    Quote Originally Posted by HS Nick View Post
    I haven't seen anyone discuss this in a long time so figured I would bring it up. When you guys run banner advertisements for your web hosting services on lets say semi-targeted websites. Think, webdesign forums, webmaster sites, etc..

    What has been your experience when it comes to conversions rates? Visitors clicking through by your ads to actually completing a sale.
    Clicking the advert and browsing your site depends on the site where your advert was placed and how interactive and eye-catching your ad is.

    From your website to finishing payment depends on you. From my experience, once I started to come online on the live chat service, I was able to make 100% more sales than when I was absent.

  4. #4
    Join Date
    Oct 2002
    Location
    Langley, BC
    Posts
    2,045
    Let's have it this way, most conversion costs around $90 - $120 which is normal. So if you are looking to get 100 clients, ready to spend some $9K - $12K for online PPC or banner ads.

    Good luck with it
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