We've used Adwords in the past for a TeamSpeak campaign and it worked great. The only reason we ended it was just like the hosting industry... cost per click was getting pretty rediculous.
The quality of traffic is great if you ask me. I would personally suggest removing yourself from showing up anywhere but the Google results. When you start showing on "content partner" sites, etc is when you'll start noticing fraudulent activity. I think we were converting just under 10% which I was quite happy with.
If you're certain that blogs, etc will give you more traffic then by all means turn on the partner option. Just be sure to watch your clicks like a hawk.
PPC budget bidding just means that you're going to enter a maximum you're willing to pay for 1 click. $1 per click is not horrible. That $1 click SHOULD be sending a very targetted potential client to your website if you've set things up correctly. The PPC works with your daily max budget.
I'm not aware of any advertising coupons unfortunately but they DO exist. Maybe try Googling?
so say i put a max of $1/click. what does that mean for my placement. if someone outbids me, does their ad appear on top ?
would this position on the ad significant? i mean, i am only paying for clicks. What happens if i am outbid by someone with $1.50/click, that means my ad never appears?
bit confused about that. also, if i set $1/click, does it mean i am always paying $1 click ? so the bidding process is invisible to the advertiser right ?
i am getting mixed reviews about search engine ads and content ads. however, you are right, there does appear to be lot of click fraud on content ads.
Say you put $1 per bid and the average bid for your industry was $5 per click. This would mean that your ad will appear less often and at lower positions then those other high paying ads.
The positioning is and isn't significant. Our campaigns have always been designed around obscure / odd search terms by the thousands that generate traffic for pennies compared to fighting your competition on "keyword".
Again, being outbid simply moves you down the ranking list of paid results.
Remember that the $1 is a MAX. Sometimes you'll pay $0.10 a click or it may cost you the full $1.00.
When it comes to most CPC campaigns most SEM/SEO people will recommend to start low first, then go higher if needed. Jumping off a cliff without having the proper protection, is quite frankly... not to smart.
You need to find a balance between specific and general keywords that will bring in enough clicks, but turn into enough sales/deals/traffic to make it cost effective.
Remember that the longer you run a campaign, as long as the CPM to clicks is high (good quality score), this will drop down the price of the CPC. So after time you will see your CPC go down, which can be a dramatic affect.
A year ago we created a campaign to target a very general keyword, which at the time we were spending $3.50 per click. Flash forward to now, we are spending $0.35 per click and it's actually listed higher in the sponsored links. Mind you the quality score is 10/10, but... it's an example of how that works.
From experience Yahoo Search Marketing, and MSN Adcenter (Now Bing Advertising) doesn't come close to the traffic Google Adwords can bring in. I've been using Yahoo/MSN/Google for many, many years now.\
Originally Posted by jjk2
3 clicks and 9 dollars.....incredible just incredible!
That is up there, but i've seen a more expensive keywords than that. It all depends on how much you are getting from a deal/sale/form fill etc...
I've worked with companies that would have us spend upwards to $9.50 per click. Because out of 76 - 100 clicks they would get a client to purchase their product that was $8k - $15k. So is spending $950 worth a $15,000 contract? They definitely thought so.
The other end.... I had a client that would spend $0.10 and it would take 550 clicks to get a customer on a product they would sell at $60.00. Obviously that didn't work out
Last edited by JRSEOMarketing; 08-06-2009 at 03:56 PM.
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With our campaign we were getting hundreds of visitors a day (that were convertising) for less then $0.25 a click. That wasn't my own campaign though. That was a professionally managed one. When I was doing it myself I was in your situation. Wasting $3-7 per click from high traffic keywords.