We currently have our email marketing running out of interspire email marketing suite and we are finding when we do mailouts to our list of 50,000 people that only 1-2% are being opened (due to a fair few either not being accepted by the customers mail server or the message being marked as spam due to the domain/mail server which the messages are coming from as not being well known.)
We have just signed up for an aweber account and we have since found out that in signing up for an aweber account, our whole list needs to re-optin to it, which is a real nucence for our customers as they already annoyed for not finding out about some of the special offers we have done recently.
We will be doing around 2 mailouts per week with around 400,000 emails going out per month.
What service, if any would you guys recommend/offer so that we can get a very high deliverability from our mailing list and provide our customers with the best possible service?
For the record, interspire offers an SMTP function so we can relay from our server to a trusted SMTP, but without an experience here, we are not sure if this is going to be just as bad as the current situation.
They are serious about keeping their IPs off SPAM lists so you will get maximum delivers.
As for the open rate, maybe your subjects aren't interesting enough for people to open them. Are you just throwing any old subject line in there or are you working on clever one liners to get people to open them?
Here are some headlines that people open:
[name] - THANK YOU
I made a big mistake the other day...
[name], I can't believe you just did that!
In other words, if your email looks like an offer before they even open it, you can bet it wont be read.
Try MailChimp.com, they allow the list to be imported and when you import a list they assume everyone already opted in (you have to check a box saying that you have everyone's permission to send them emails) and your good to go! .