Alarmingly, the failure rate for a new product launch ranges from an estimated 35% to 50%” according to research reported in the book, “Product Leadership
” by Robert G. Cooper. Considering that product planning, development and execution requires substantial time, labor and money, a high failure rate is disastrous for business. Yet, to compete and thrive in a changing environment, businesses must innovate or they face extinction!
Within the web hosting industry, new product launches are a mainstay for remaining competitive and up-to-date with new technologies. With typically small product management staffs, responsibilities for successful product launches fall across divisions and greater dependency is placed on partners. Overall, web hosts have a great need for a skill set that enables them to execute product launches like a pro!
At HostingCon 2009, William Toll, Director of Product Management and Sumeet Sabharwal, Senior Vice President of Global Delivery at NaviSite, will conduct an extensive how-to session titled, “Launch Products like a Pro.” This informative session will help you identify the new features, enhancements, and product/service requests that will take your product to the top. Through sharing real-world examples on successful product launches, this dynamic team, with over 20 years of product management experience, will show you how to develop a solid launch plan, prioritize your wish list, and select the appropriate vendors.
Whether you are directly responsible for product management or an executive interested in capturing greater business growth from new product launches, you can’t miss this session!
But you will miss it if you don’t register to attend HostingCon 2009
on August 10-12 in Washington D.C. Start building your skill set and developing a solid vision to complete and thrive in the future!