It’s a match made in heaven. SaaS companies are looking for channel partners to build their customer base. At the same time, Web Hosts are looking for SaaS offerings to differentiate their product offering from the competition. And where’s the one place that the two can connect? At HostingCon 2009, of course.
Software-as-a-Service (SaaS) continues to experience explosive growth. According to IDC, SaaS growth is projected to exceed 40% in 2009, an amazing growth rate particularly when you consider the overall economy. In its
2009 SaaS Report, Softletter concludes that 11% of SaaS companies use resellers as their primary means of selling their product. And with their broad reach, web hosts can be one of the most attractive channel options available.
Which categories of SaaS work in the web hosting channel?
While the market continues to evolve, SaaS companies with horizontal applications have historically been the best fit for web hosts. It started with SaaS applications closely related to web hosting. Application providers in the area of e-commerce, security and anti-spam have been working with web hosts as channel partners for years. As the SaaS industry continues to grow, the breadth of SaaS offerings sold through the web hosting channel continues to grow also. Today, you see Internet marketing, product sourcing, and office productivity applications seeking web hosts as channel partners.
Who can you find at HostingCon 2009?
Here’s a sampling of the types of SaaS application providers that you will find at HostingCon 2009, both as exhibitors and presenters…
- Office productivity
- Messaging and calendaring
- Online marketing (email, SEO)
- Security
- Anti-spam
- E-commerce and shopping cart
- Storage and backup
- Web design
- Content management
What’s the best way to connect?
You will find many SaaS providers on the
HostingCon exhibit floor, the largest exhibit floor in HostingCon’s history. Several SaaS providers will be speaking, so full conference attendees can catch company executives after their session. And don’t forget the
renowned networking events at HostingCon, to be held on Monday and Wednesday evenings.
Of course, you can’t connect if you aren’t in attendance.
Register Now to learn, network and grow at HostingCon 2009.
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