Currently we are redesigning and SEO improving our site, and got into a small argument concerning the following:
Currently most of the strongest keywords from the entire site are summed up into 1 meta keyword tag (and partly in the description)in the html head data.
Due to the redesign, we are now able to split up these keyword per active category and even product page, meaning that we could have website.com/sectionA have it's own unique keywords instead of having the same sectionA - Z words summed up on every single page.
The thing I am curious about if this is a good or bad approach to do? I could assume that every page having it's own keywords might tick off Google thinking it's spam or something.
I would appreciate it if someone could share their knowledge, experience or general thoughts about this concept.
You can do what you like with meta tags. They are not important. Whereas your title tag is all important. And you must have a diffrent title tag for each page otherwise they get filtered as duplicate content.
Watch your serp's rather than tools which are more often than not unreliable. Experiment for yourself. I have never had a flicker of interest from the meta tags. It does make sense to add a unique description but I don't think it does anything for your serp's.
Just put the keywords relevant to any particular page in the meta, title, H1, & content.
Don't put all of the keywords for the whole site on each page, othewise how is google to know which page is focussed on which topic?
I agree with this comment.
However I would also think about H2 also.
Also, if you design your websites so that the content is neaerer to the top of the code, you'll get more results.
And just put the menu as a side menu, but if you want a top horizontal navigation bar, then you gotta put it above content...
(Others may criticise me saying to put menu under content in code as a usability/accessibility issue - this is rectified if you have "Skip to" utility bar at the very top of your site, as a visually impaired person myself, I find this a very usable option)
I think having enough keywords put in the site's meta tags and pages are enough then add good maintenance of link building it will produce good results most especially good positioning of the keywords in the pages of the site.
With keywords, I think it's always quality over quantity. Make sure keywords are highly competitive but at the same time, don't over optimize. Do it in the proper way that search engines will crawl and index your site.
You can get a site to rank without content. But you wont convert any traffic. This is the fundamental and obvious difference between SEO and Internet Marketing. Some however will still argue the point until they are blue in the face.