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  1. #1
    Join Date
    Oct 2002
    Location
    UK
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    563

    Where do your customers come from?

    Hi,

    Just wondering what any of your experiences were of getting customers. Where do they come from? Search engines for me seem so difficult to get a good position on with such a popular subject, so thats what made me think.

    So is it from Referrals, Search Engines, Affiliate programs, Directories or where?

    DM

  2. #2
    Join Date
    Sep 2001
    Posts
    783
    I don't know. I haven't done any advertising at all for quite some time, yet I'm getting new orders. It's probably safe to assume referrals.

  3. #3
    Join Date
    Jul 2002
    Location
    India
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    local marketing and affiliates sites
    http://www.featuredhost.com | mailto: [email protected] | ASP.NET-MS SQL-Cold Fusion hosting| Cheap domain registration | MSN : [email protected] |

  4. #4
    Join Date
    Mar 2002
    Location
    Chesterton, IN
    Posts
    792
    If you are an active member at WHT, then you may get quite at least quite a few inquiries, if not orders. Posting at WHT is like free advertising.
    Matt De Leon
    GreekComm - http://www.greekcomm.com/
    Online Community for Greek Fraternities and Sororities.

  5. #5
    Originally posted by smidwap
    If you are an active member at WHT, then you may get quite at least quite a few inquiries, if not orders. Posting at WHT is like free advertising.
    Only if you offer plans for .50 cents a year!

    Seriously, local advertising and referrals are the way to get quality clients.
    Regards,
    Karen
    -----
    Reseller Accounts and Dedicated Servers

  6. #6
    Please read the rules : "Participants may not use the forum to publish or discuss any information regarding their product or services, or future (possible) products or services, or any product or services they are, or have been, associated with. This includes, but not limit to suggesting your own services, or services of partners or family."

    kunal
    Last edited by kunal; 10-17-2002 at 06:28 PM.
    We value support and network performance.
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  7. #7
    Join Date
    Aug 2002
    Location
    England
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    That's got to be borderline breaking the rules skyhost
    Josh Powell.
    ServerSpotCheck - Is your website down?
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  8. #8
    Word of mouth/referrals always better then any advertising
    Adam Heavens
    Server Centre Limited (www.servercentre.net)
    Exchange 2007 Hosting, Windows/Linux Hosting

  9. #9
    Join Date
    Oct 2002
    Location
    NC, USA
    Posts
    9
    Does anyone do any cold-calling?

  10. #10
    Join Date
    Mar 2002
    Location
    Chesterton, IN
    Posts
    792
    Originally posted by alohahosts


    Only if you offer plans for .50 cents a year!

    Seriously, local advertising and referrals are the way to get quality clients.
    That isn't true. I ask my customers when they signup where did they find out about us. A good majority comes from WHT. However, I do have to admit word of mouth is the best form of advertisement (though I wouldn't really call that a form of advertisement ). Local advertising, well, ehhh...if you live in a small town like mine, you aren't going to get a huge customer base from it.
    Matt De Leon
    GreekComm - http://www.greekcomm.com/
    Online Community for Greek Fraternities and Sororities.

  11. #11
    Join Date
    Mar 2002
    Location
    Chesterton, IN
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    792
    Originally posted by smidwap

    That isn't true. I ask my customers when they signup where did they find out about us. A good majority comes from WHT. However, I do have to admit word of mouth is the best form of advertisement (though I wouldn't really call that a form of advertisement ). Local advertising, well, ehhh...if you live in a small town like mine, you aren't going to get a huge customer base from it.
    Originally posted by jdwalte3
    Does anyone do any cold-calling?
    If you are refering to telemarketing, which I believe you are, then I would say that is the worst thing you can do. I have read about hosts who look for people who want web hosting, get their domain, do a whois on it, get his/her phone number, and call them. People hate that, and if the person knows about WHT, the host will be flamed and ranted upon like crazy!

    Oops, sorry for the double post. I accidently pressed quote instead of edit/delete on my earlier post.
    Matt De Leon
    GreekComm - http://www.greekcomm.com/
    Online Community for Greek Fraternities and Sororities.

  12. #12
    Join Date
    Jul 2002
    Location
    India
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    Originally posted by skyhost
    mod edit!
    I don'tthinmk you can advertise your prices here
    Last edited by kunal; 10-17-2002 at 06:26 PM.
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  13. #13
    Join Date
    Mar 2002
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    Chesterton, IN
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    He wasn't advertising anything. Just stating a fact and helping people out.
    Matt De Leon
    GreekComm - http://www.greekcomm.com/
    Online Community for Greek Fraternities and Sororities.

  14. #14
    Join Date
    Feb 2002
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    1,137
    Originally posted by isolsdotnet
    Word of mouth/referrals always better then any advertising
    Most of our customers come from referrals.

  15. #15
    Join Date
    May 2001
    Location
    Indiana, Florida
    Posts
    534
    Our customers come from:

    1. word-of-mouth
    2. search engines
    3. hosting directories

  16. #16
    Join Date
    Nov 2001
    Location
    Australia Sydney
    Posts
    439
    cold calling
    local adverts
    telling EVERYONE you meet about what you do
    Search engines .... well I mean we are ranked number ONE!
    HostHeadQuarters.com
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  17. #17
    My customers come from Pluto.

  18. #18
    Join Date
    Nov 2001
    Location
    Australia Sydney
    Posts
    439
    Pluto

    I guess it is an un tapped place ??
    HostHeadQuarters.com
    Reliable Hosting
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  19. #19
    Originally posted by Marts
    Pluto

    I guess it is an un tapped place ??
    It is. You'd be surprised how many Plutonians are interested in hosting.

  20. #20
    Join Date
    Mar 2002
    Location
    Chesterton, IN
    Posts
    792
    Ha, you think Pluto is good. 90% of ourcustomer base is derived from the Andromeda Galaxy! (Err...though we've had problems with money transactions taking over a million light years to get processed.)

    Yeah, okay, I'm just kidding.
    Matt De Leon
    GreekComm - http://www.greekcomm.com/
    Online Community for Greek Fraternities and Sororities.

  21. #21
    Originally posted by smidwap
    Ha, you think Pluto is good. 90% of ourcustomer base is derived from the Andromeda Galaxy! (Err...though we've had problems with money transactions taking over a million light years to get processed.)
    I get way too many fraud transactions from the Andromeda Galaxy, so I block their IP.

  22. #22
    Join Date
    Oct 2002
    Location
    UK
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    563
    How about Magazine advertising?

    Does anyone do this and does it pay off?

    DM

  23. #23
    Join Date
    Mar 2002
    Posts
    135
    Originally posted by alohahosts
    Seriously, local advertising and referrals are the way to get quality clients.
    I agree, most of my clients are from local marketing.


    Originally posted by jdwalte3
    Does anyone do any cold-calling?
    Isn't that like "phone spam" or something?

  24. #24
    A number of our clients come from WHT, the rest i have no idea?

    That's because I didn't ask.

    But i can assume it's from advertising in overture and ppc directories also maybe word of mouth?

    I've done print advertising, so far no results! must be something wrong with my approach there.
    YourCheapHost.com - Low cost multi domain hosting solutions. [Legal adult content friendly]
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  25. #25
    Join Date
    Mar 2002
    Location
    Drummondville, PQ - Canada
    Posts
    33
    Most of our clients have refered their friends and family to us.

    We also have excellent ranking on Google, not for hosting but hey once they're on the site, it's a good first step. It's why the site layout is important so it always show on every page what services we offer.

    and this is funny but we got a lot of people coming to us because we're active (okay used to be) in roleplaying and were pretty known around the places we hung in... so when other roleplayers heard we had started a business, the curiosity got them to our site and we got some more clients.
    Jacynthe Durocher
    Co-owner Adrianet Corporation

  26. #26
    My customers come from local marketing
    www.rackfive.com
    Aquired by Data Provider LLC.

  27. #27
    Join Date
    Jun 2002
    Posts
    186
    mainly referrals, advertising we did in the search engines did bring some but just enough to pay for itself (i guess it might need optimizing)

    hosty

  28. #28

    word of mouth, definitely

    I agree with isolsdotnet.

    Our clients were actually referred by a first client and that client refers another client.

    The reward? We give the referring client 10% commission as a surprise! This is actually not announced, hence a surprise.

    What are they doing now? They refer their friends and colleagues even more. But, of course, you cannot have "word of mouth" advertising as effective if you do not render great service.

    Let me quote Softwarevue when we had a chat last time, "Take care of your clients and they will take care of you."

    Originally posted by isolsdotnet
    Word of mouth/referrals always better then any advertising
    I help entrepreneurs develop online branding. I value my clients and build relationships. I am a friend.
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  29. #29
    Join Date
    Feb 2002
    Location
    Australia
    Posts
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    Originally posted by Marts
    Search engines .... well I mean we are ranked number ONE!
    For which keywords?
    AussieHost.com Aussie Bob, host since 2001
    Host Multiple Domains on Fast Australian Servers!!

  30. #30
    Join Date
    Mar 2002
    Location
    Chesterton, IN
    Posts
    792
    Originally posted by Aussie Bob

    For which keywords?
    HostHeadQuarters.com
    Matt De Leon
    GreekComm - http://www.greekcomm.com/
    Online Community for Greek Fraternities and Sororities.

  31. #31
    Join Date
    Jun 2002
    Location
    Atlanta, GA
    Posts
    474
    I would recommend sponsoring a community site, one that isn't to large, but one that has good traffic. They're really good at recommending hosts to their staff/members.

  32. #32
    Originally posted by net-trend
    But i can assume it's from advertising in overture and ppc directories also maybe word of mouth?
    I've done print advertising, so far no results! must be something wrong with my approach there.
    Not sure about overture ... do you track with a cookie?

    Their top bid now for "web hosting" is $10.00 from Earthlink Hosting ... sure are very generous folks!
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  33. #33
    Originally posted by HostAZ


    Their top bid now for "web hosting" is $10.00 from Earthlink Hosting ... sure are very generous folks!
    YEah, they must have huge capital to play with.
    YourCheapHost.com - Low cost multi domain hosting solutions. [Legal adult content friendly]
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  34. #34
    Join Date
    Oct 2002
    Location
    UK
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    I cant see how you would ever make that amount back though. That has got to be a waste of money.

    You cant possibly have enough conversion to turn that amount spent into paying customers.

    DM

  35. #35
    Originally posted by DangerMouse
    I cant see how you would ever make that amount back though. That has got to be a waste of money.

    You cant possibly have enough conversion to turn that amount spent into paying customers.

    DM
    It's most probably just for branding.
    YourCheapHost.com - Low cost multi domain hosting solutions. [Legal adult content friendly]
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  36. #36
    Join Date
    Jul 2001
    Location
    Canada
    Posts
    11
    There's an old business addage that says that "the most expensive customer that you get is the one you loose, and the cheapest is the one that you keep".

    This is true in all businesses. I run 3 businesses besides web development/hosting. Good referrals are better than all the others combined (unless you can afford to advertize at the superbowl)

    When you loose a customer, you not only loose the revinue, you loose all the potential referrals that you could have gotten.

    As an added downer, they will probably poision the opinions of many other potential clients. This will certainly cost you some clients + the downline referrals that that would have generated.

    Thus, the best way to get new business is to give extremely good service to the ones that you already have! The absolute best! Also be as professional and honest as you can. You will keep your clients (We havn't lost one, in 3 years).

    The referrals will come. It may be slow at first, but eventually you will get them. The money generated from these clients, is all yours, no hungry advertisers waiting with outstreched hands.

    Cold calls don't work well either. The biggest thing that we have to fight in this industry, is the crappy reputation of some local company (we all have 'em) that screwed someone out of money, or gave really bad service. Oddly, most businessmen / businesswomen know of someone that this has happened to (especially if you are in a small market, as we are). So it is tough to sell someone on your company in this manner.

    We doubled our business last year, and we're not visible in any search engines. I have never spent a cent on advertizing, and we are not in the yellow pages.

    All from word of mouth referrals. No selling involved. They have already been sold on your company by the referrer. Just sign 'em up.

    Just my 2 cents.
    Last edited by exodus; 10-22-2002 at 06:49 AM.

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