It's not a bad design but in my opinion, too graphically intense. If I were to take a guess on why it didn't sell, that would be my guess. Just about the whole page is graphics sliced up. Try to break it up so you can use some HTML text in the center section. The black background seems out of place to me. And, a personal preference, the rollovers at the top are too slow. I thought it was the image loading slow, but it's the movement. Like Brian said, I would clean it up and post in the ad forum, see what happens.