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  1. #1
    Join Date
    Jun 2002
    Posts
    51

    Hosting Local promotion

    HI ALl,

    I would like to make do local promotion for my Hosting Offfers. Would you please tell few wasy to do.

    1. I am thinking to make flyers.
    2. phone calls


    whatelse I can do?


    please give some input.


    thanks in advance.
    shan

  2. #2
    You could put advertisements in the newspaper, or prehaps even in computer magazines

    DaZ

  3. #3
    Join Date
    Jan 2002
    Location
    Boston
    Posts
    5,010
    I would suggest not doing the phone calls .. unwanted phone calls = phone SPAM.. other options are going to a computer show and getting a table.. They can be gotten for pretty cheap, another option is to go to circuit city/compUSA and put flyers on cars or pay some kid 5 bucks and hour to do it.. Not sure if the last option is really legal but if anyone said anything I would just stop.. Other good options are local newspapers and classified papers some ad's can be gotten for under 10 bucks in these type of papers.

  4. #4
    Join Date
    Jun 2002
    Location
    Toronto, Ontario
    Posts
    1,449
    Phone calling works if you ask for the proper person to talk to. Don't make a telemarketing pitch.
    Kaumil P.

  5. #5
    Join Date
    Oct 2002
    Location
    Wilmington NC
    Posts
    12

    Partner with a paper

    We got into the local market by partnering with a local media company ( http://adpak.org ) to provide digital services. This really is a great partnership. Their local sales people go out and sell for us and in return they get a % of the sale.

    We've done this for a year now.
    Cape Fear Web Works, Inc.
    http://cfwebworks.com
    [email protected]
    AOL IM ID: cfwebworks

  6. #6
    Join Date
    Jul 2002
    Posts
    541
    Seems they are just local to NC, from adpak.org:

    The Ad-Pak is published every Wednesday with a distribution exceeding 47,000. Primary coverage is New Hanover County with additional coverage in Brunswick and Pender Counties.

    The Tri-County Ad-Pak is published every other Wednesday. The Tri-County Ad-Pak distributes 9,000 papers in Brunswick, Columbus, and Horry Counties.

  7. #7
    Join Date
    Oct 2002
    Location
    Wilmington NC
    Posts
    12

    They are local

    The Ad-Pak is a local paper, just as you described above. That one local paper has really rooted us in the local community. Now we have local sales out there working for us via the adpak, while my staff focuses on web sales and getting the work done.

    Shan, you have the right idea. Go after the local market very aggressively. Let it build a base your business, then tackle the web.

    Just my 2 cents from experience.
    Cape Fear Web Works, Inc.
    http://cfwebworks.com
    [email protected]
    AOL IM ID: cfwebworks

  8. #8
    Join Date
    Jul 2002
    Posts
    541
    I was thinking of targetting small communities in my metro area by 'war-dialing' out. Remember in the movie War-games (80's movie with Matthew Broderick), he inputted an area code and prefix of the area he wanted scanned.

    I would like to have a recorded message do that, just run through the list of numbers in that area given what area codes and prefixes I tell it to dial - just advertise the biz and if they hang up move onto the next call.

    I was kind of hoping to do it during the day when people are at work so the message would go on their voice mail or answering machine.

    Anyone ever pull something like that? Or do you think the negative effect would make it not worth it?

    -WC-

  9. #9
    Wildcard,

    Ever watched the Simpsons episode wehre homer had a wardialer running scamming for a dollar?

    It's even more annoying than a telemarketer.
    YourCheapHost.com - Low cost multi domain hosting solutions. [Legal adult content friendly]
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  10. #10
    Join Date
    Jul 2002
    Posts
    541
    Nah, didn't see it. But it sounds funny.

    As for annoying, that's why I wanted it out there in the day - because then it would be on the voice mail and easy enough for people to cancel it out without listening to the whole thing.

    -WC-

  11. #11
    Join Date
    Jul 2002
    Location
    India
    Posts
    350
    newspapaer's -- specially IT related editions ... are a good place to start advertising .. since Newspaper's has the maximum reach LOCALLY .
    http://www.featuredhost.com | mailto: [email protected] | ASP.NET-MS SQL-Cold Fusion hosting| Cheap domain registration | MSN : [email protected] |

  12. #12
    wildcard,

    check the laws in your state and municipality, as well as your local telco regulations. in 99% of cases wardialing is in violation of one (or more) of the above and will:
    get you put in jail
    get you sodomized by cops/your cellmate bubba
    get you tried under the computer crimes act in a federal court
    get you tried for wire fraud
    get your phone line disconnected

    in no particular order, can be combined with other offers you need to purchase a list of *valid and active* phone numbers if you want to use this technique.

    cheers,
    paul

    [edited: spelling always gets me =]
    * Rusko Enterprises LLC - Upgrade to 100% uptime today!
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  13. #13
    Join Date
    Sep 2002
    Posts
    256
    Originally posted by WildCard
    I was thinking of targetting small communities in my metro area by 'war-dialing' out. Remember in the movie War-games (80's movie with Matthew Broderick), he inputted an area code and prefix of the area he wanted scanned.

    I would like to have a recorded message do that, just run through the list of numbers in that area given what area codes and prefixes I tell it to dial - just advertise the biz and if they hang up move onto the next call.

    I was kind of hoping to do it during the day when people are at work so the message would go on their voice mail or answering machine.

    Anyone ever pull something like that? Or do you think the negative effect would make it not worth it?

    -WC-
    I think using a "phone spam" method would COST you customers. Even if I were looking for webhosting, I would deliberately go with ANYONE else than the person who called with a recording.

    (I hate those machines, I can't stand em)

  14. #14
    Join Date
    Jul 2002
    Posts
    541
    hmm, I didn't realize that that may be illegal.

    I anticipated the possibility of it having a negative impact on some of the receipients of a call, but like spam - if you cheaply succeed at winning business from that 1% of the targetted contacts - it may payoff.

    -WC-

  15. #15
    Join Date
    Jan 2002
    Location
    Boston
    Posts
    5,010
    Originally posted by rusko
    get you sodomized by cops/your cellmate bubba

    [edited: spelling always gets me =]

    Bubba HATES SPAM..

    Either way sooner or later you will get in trouble for it.. Prob just end up getting a fine but the fine will most likely be more than you have made in customers.. Do it again and then maybe you will end up behind bars..

  16. #16
    I think that getting a bunch of fliers and then going to a local internet-cafe or a computer institute or such and asking them if you can leave a stack there. Who knows, maybe you'll even be able to convince them into getting a website designed and hosted by you.

    Best Regards,
    Boris

  17. #17
    oki,

    the fine will be *after* his house is stormed by the fbi infosec division and *all* his computer equipment is confiscated never to be seen again. (i knew a guy smart enough to have done a similar thing and thats exactly what happened)

    its like playing russian roulette with one bullet left =]

    cheers,
    paul
    * Rusko Enterprises LLC - Upgrade to 100% uptime today!
    * Premium NYC collocation and custom dedicated servers
    call 1-877-MY-RUSKO or paul [at] rusko.us

    dedicated servers, collocation, load balanced and high availability clusters

  18. #18
    Join Date
    Jul 2002
    Posts
    541
    come on, you're not being truthful.

    If your friend was using wardialing for hacking purposes, maybe. But for marketting?

    FBI isn't going to do all that for a little phone marketting setup. I still doubt it is illegal to do this, given that I get these calls every so often. I'll have to ask a lawyer before I try something like this, if I ever do.

    but this isn't what this thread is about. Flyers would work fine. My suggestion was only one attempt to think outside the box.

    -WC-

  19. #19
    wildcard,

    yes, he was scanning for carriers, but thats irrelevant. the telco/law enforecement have no way of knowing what the purpose of the calls was, they arrest/confiscate first and ask questions later.

    as for thinking outside the box, how about standing on the corner of a busy street dressed in a server(penguin, daemon, etc) suit handing out flyers? =]

    cheers,
    paul

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