Web Hosting Talk : Web Hosting Main Forums : Running a Web Hosting Business : Books on Selling, What are your favourites?

[geekwannabe]

I am interested in getting recommendations on books that might be relevant to selling hosting services. I am also interested in hearing about good sales books in general.

A few of my favourites include:

Selling to VITO
Crossing the Chasm http://www.chasmgroup.com
Conceptual Selling
SPIN Selling
The Art of War, Sun Tzu (not really a sales book)

Any other suggestions?

[Kaith Sutai-Rustaz]

Zig Ziglar. anything by him is tops IMHO.

[geekwannabe]

My wife really liked his style. I used to listen to his tapes in my car when I was first starting out in sales. I found them to be pretty good as a foundation.

My wife learned enough to be able to close me on a couple of occasions.

Has he done anything recently?