Has anyone here ever advertised in CCN (California Computer News)? Iím about to place an ad with them to sell co-lo services and I was just wondering if any wise souls might have any comments or recommendations...
I am in Southern California, and I've never heard of California Computer News. If you think that your target audience is readers of that magazine however, then adverise on it. As Samuel said take a look at the other advertisers. Look at back issues of the magazine to see if advertisers are renewing their campaigns (indication of level of success).
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There are quite a few computer stores and a few ISPs who renew religiously. Does anyone know of (ideally computer + small business and/or computer + gaming) publication that is circulated to more than 65,000 people? Approximate pricing would be nice if you have ballpark prices.
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A while ago we took out a full page add in WWWiz magazine for a year (they went under 8 months into it). Their distribution was socal and north bay. We took out a half page in Microtimes too. (I think they are gone now too). They had huge distribution. We had a professionaly designed ad for both. The turn around was crap!!!! Great for branding, but not for low end sales. People who need "Internet" service use the Internet to shop for them. Not magazines. You will get calls (make sure you have an 800 number). You will get sign ups, but I assure you, it won't be what *you* expect.
Good luck. It is cool seeing your ad in a magazine.
PS- I too live in SoCal and have never heard of this publication.