Using celebrities to sell products is nothing new and we see commercials, adverts and promos all the time by movie stars, film stars and other people of public notoriety.
But is hosting different?
I remember the Digex Shaq campaign but other then that nothing else comes to mind. Until today that is. I was reading through a UK Internet mag and one company
had a UK tv presenter promoting it's products and services.
The dot com boom days had celebs fronting many ventures but now in it's aftermath is dot calm a celeb endorsed free zone?