if we were going to send emails out for marketing why shouldn't we use outlook / outlook express instead of a good email marketing script?
in the past we've always used email marketing software which queues it up for you, lets you send out html / text, reports etc.
basically my boss wants to send them out via outlook so we dont have to shell out for the email marketing script. i've tried to explain that for the reports and queuing and stuff we should use the software but he's hellbent that outlook is just as good.
im a little worried that we'll get blacklisted for spam. (out addresses are 100% ok from previous customers and double opt in).
We utilise it for marketing emails as well as feedback forms etc.
No real problems for blacklisting as the people receiving them have to "opt in" to receive them, so your only sending to those who moreos have a "want" to receive emails like that about promos, outages etc.