But sometimes I think customers get confused by what SEO is supposed to be.
Probably because, to a customer, they both do the same thing. They both attract customers.
Most customers don't know what SEO is. But they know they need it, and they want it, because they know what it does. Knowing what it is and what it does are two different things. Customers know it increases their turnover, but they don't know how it does that.
And they don't want to know.
In a sense, SEO is a form of marketing. Marketing is about getting your product in front of new or larger audience. To boost your brand. To increase your turnover. And this is exactly what SEO does.
SEO isn't about "making one's Web site more visible for search engines". It's about making one's Web site more visible to the audience using search engines. Marketing.
Mmmm. I think this post may cause a bit of a stir, but I don't think I'm too far off the cracker. Marketing and SEO are very similar and could easily, and rightfully, be called the same thing in some situations. I think.
I'm open to thoughts on that. This post was literally a bunch of thoughts from my own head that literally appeared there in the last three minutes. If I'm wrong, tell me.