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  1. #1
    Join Date
    Mar 2002
    Location
    Orlando, FL
    Posts
    12,200

    * WTF? World Traveler Fares

    A while back, Spirit Airlines used a controversial ad tagged as "MILF - Many Islands, Low Fares" to promote low prices for selected destinations in the Caribbean.

    They now hit back with yet another acronym, "WTF", which according to their marketing "geniuses" stands for "World Traveler Fares"

    Link http://www.spiritair.com/welcome.asp...ion&number=570

    Ad image attached.

  2. #2
    Join Date
    Jun 2002
    Location
    Waco, TX
    Posts
    5,292
    wow I bet another executive out of touch with the South FL lingo what you think?


  3. #3
    Join Date
    Sep 2002
    Location
    Toronto, ON
    Posts
    3,439
    The simple fact that people are talking about it proves it really works.
    Jean-Pierre Abboud / I'm the TekGURU
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  4. #4
    Join Date
    Nov 2007
    Location
    NM, USA
    Posts
    17
    I find it hard to believe that an ad like that isn't done with exactly the purpose of getting people like us to talk about it.

    Brilliant if you ask me. I know if I were walking down the street and saw that sign it would cause me to do a double take.

    Next thing you know they'll be advertising Low Mileage Air Offerings or Savings Tickets For Undergrads.

  5. #5
    Join Date
    May 2008
    Posts
    49
    Yeah they want people to talk about it. Great idea

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