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WTF? World Traveler Fares
A while back, Spirit Airlines used a controversial ad tagged as "MILF - Many Islands, Low Fares" to promote low prices for selected destinations in the Caribbean.
They now hit back with yet another acronym, "WTF", which according to their marketing "geniuses" stands for "World Traveler Fares"
Ad image attached.
wow I bet another executive out of touch with the South FL lingo what you think?
The simple fact that people are talking about it proves it really works.
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I find it hard to believe that an ad like that isn't done with exactly the purpose of getting people like us to talk about it.
Brilliant if you ask me. I know if I were walking down the street and saw that sign it would cause me to do a double take.
Next thing you know they'll be advertising Low Mileage Air Offerings or Savings Tickets For Undergrads.
Yeah they want people to talk about it. Great idea