04-14-2008, 04:23 PM #1WHT Addict
- Join Date
- Apr 2007
Tips you probably have never heard before.
If you guys haven't heard yet, parts of the google algorithm were patented by google recently and some big site have analyzed the description.
Basically a short version of the 4 page report is this:
Domains with longer contracts get higher priority on searches. If you register a domain for just one year, you will not receive the same rankings as if you registered it for 5 years. The reason for this is to prevent these fly-by-night sites that are 100% ads with little to no relevant content to keep popping up in searches.
Your Hosting Account
Google is looking at hosting accounts and comparing them to other websites on the same servers or ips. Basically you do not want to be with a host that allows porn, spam, warez, etc sites. If you site is with one of these hosting companies with a lot of porn related sites, google will devalue your site as it thinks your chances of your site being related to the prior mention or just a spam site are very good. This also works the opposite way. Sites hosted along with other authoritative websites will receive higher rankings. Look for a host who has alot of big name websites in their portfolio.
Google is now checking your registered domain name against yourself. What i mean by this is if you recently registered a domain name and in the past you were caught doing something that caused your site to get delisted, ie. spam, clocking etc, your new website will be devalued.
Variation of anchor text
Google wants to see a variation of anchor text not just the same exact phrase over and over. For example if you were selling teddy bears, instead of having 100 back-links with the anchor text "Teddy Bears", google would like to see: "Cheap teddy bears" , "Soft Teddy Bears", Big Teddy Bears" etc.
As mentioned in other post on this site and other forums, google has adapted the same technology used for adwords into its organic search. Basically, the larger percentage of users that click your site for a given search term the better your rankings will be for that term. For example if you are the number 5 spot for the term "teddy Bear" and your competitor is #6 for the same term. If a larger percentage of users click on his site than compared to yours, you can kiss your spot goodbye.
The patent also describes a form of user tracking (probably through googles toolbar or even google analytics). Google is measuring: How long a visitor spends on your websites, how many pages a user visits among a few other things not very clearly described.
Fresh stale content
Every one has led us to believe fresh content rather than stale is key. However according to google, if sites continually link to old un changed websites, it is the same if not better than updating your website with fresh new content.
Last edited by Formpay; 04-14-2008 at 04:27 PM.strip poker anyone?
04-14-2008, 05:36 PM #2Jaan Kanellis | iNET Interactive
04-14-2008, 05:51 PM #3WHT Addict
- Join Date
- Jan 2002
Google files patents with methods that are not in use all the time. Everytime they do, a lot of people test everything they can. If anything in this one was proven we would have known about it a while ago.
This did give me a fantastic laugh tho, thanks for that
04-14-2008, 09:02 PM #4Aspiring Evangelist
- Join Date
- Mar 2008
- SEO cyberspace
Wellll....no actually most of those erroneous suppositions have been posted a year or two ago and proven to be pretty well without merit.
Google files patent applications all the time and at least 98% of the methods described in the patents are not in use. So why file the patents then? Some techniques may be too computationally intensive to be practical at the moment but might be in the future; some are filed just to reserve the idea for themselves and keep it out of competitors hands and some are filed just to keep us barking up the wrong tree.