There has been a lot of talk about the title tags and meta tags being one of the more weighted ore important factors when concerning SEO.

So my questions are these....

1. How does one formulate a Good Title Tag? how important are the title tags vs other variable? im guessing title tags are at the top of the list in the google algorithm for weight.

2. How long should title tags be, and is going beyong 65 characters ok, even though you dont see it for the results? is it still being factored?

3. Is repeating certain keywords over and over keyword spamming or improving keyword density, how do keywords get analyzed in the title tags and description tags?

4. How many unique keywords should be in the title tags and description tags?

5. What is the science behind Title tags and description tags, as well as meta tag generation?

In speaking with an SEO GURU, he said Never repeat the same keyword twice in the title tags, what do yall think about this? What is your science of writing good title tags?

What is the science behind keywords for you? what is your unique theory on title tags, metatags, description tags etc.....