Originally Posted by eming
Anything that might actually improve your listing...white/grey/black hat
We get asked all the time by clients and would like to have a few answers ready...
BlackHat method surely does improve listing but for a short period of time and in a illegal way by fooling Search Engines.
When your client asks for a tool that helps them improve their search engine ranking. Simple recommend them softwares like "Web CEO" or "IBP" - these are few software which helps a webmaster find out the mistakes on their website and helps them with basic SEO'ing their website.
If they require proper SEO services, recommend them a very well known SEO Consultant who is been in the industry for a very long time or an SEO company.
There are few software which works imrove your position in SE, like "blog commenting software"
and eBooks which teaches you some basic tips of SEO.
Note: There are different kind of blog commenting softwares.
1- which is illegal and lets you post automatic comments to mass amount of blogs.
2- This one is legal, one which acts like a search engine and lets you find a blog related to your niche and redirect you to the blog post and lets you read the post and post your comment, not a spam comment. Comments are written by you manually, make sure these comments does not look spammy in a way or so, post comments related to the post.
Or the best, if you are getting these queries often from client -why dont you start providing SEO services?