Insert information like company name and your targeted keywords that you have chosen for this page. Every page on your site should have unique title tags and meta tags.
Meta tags are not going to help you much. Should insert your company name in your title tag? Yes if you are looking for the vanity of having your company name rank well, but do you really think that potential customers are going to be looking for you by your company name?
You want to get links that are related to your line of work to increase rankings. Make sure all your links are related in one way or another to your Web site. If not, then your site will be penalized in the rankings, which is the opposite of what we are trying to achieve.
Bollocks you will never ever be penalized if your inbound links are not relevant. You will be losing some ranking power yes, but penalized never.
Submit a sitemap to Google so it can find and index all the pages on your Web site. Sitemaps are a necessity for getting all your Web pages indexed and included in search engines.
I am a great advocate of site maps but to say that they are a necessity, simply means you don't understand the system.
If your company name has valid keyword content you are trying to hit at, why not add it? If your name is: HammersforLess.com why not add in:
<title>We sell Big Hammers at Hammers For Less.com</title>
In this your hitting on Hammers and your company name is in the title. For instance for a site I have I use:
<title>blah blah blah - Group Name .ws</title>
I don't see any negative, only positive in this.
Originally Posted by Melnel
Should insert your company name in your title tag? Yes if you are looking for the vanity of having your company name rank well, but do you really think that potential customers are going to be looking for you by your company name?