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  1. #1

    Web hosting marketing

    Do you ever wonder how best a web hosting company starter can start marketing there website?
    There has been alot of tips and but not efficient enought.
    Can anyone out there suggest or create ebook on this topic?

  2. #2
    Join Date
    Mar 2008
    Posts
    93
    You can always find forums like this, and find places that do Advertising for each hour and then pay for that time.

    Hope this helped you.

  3. #3
    Join Date
    Mar 2008
    Location
    Sheffield, UK
    Posts
    447
    Advertising for your web-hosting company is not much different from advertising for any product. Same principles apply. Get your message out to the people, however you can (some methods are more effective than others). Find a sub-section of the population that could be potential customers, and place your advertisements in front of their eyeballs.
    If we do not plant knowledge when young, it will give us no shade when we are old.
    Lord Chesterfield

  4. #4
    Join Date
    May 2003
    Location
    Scotland
    Posts
    3,728
    Amy is spot on, the global market is too big, concentrate on a sub section you can target and target well. It will then allow you to grow outwards.

  5. #5
    Join Date
    Jan 2004
    Location
    Texas, United States
    Posts
    131
    Good info Amy!
    Rack Geek, LLC
    Proactive Systems Administration - Managed Hosting - Wordpress Consulting - Security Audits
    Call us: 877-970-7225

  6. #6
    Join Date
    Oct 2007
    Location
    Hong Kong
    Posts
    1,248
    If you have a specific niche (for instance geographic) SEO is the most cost effective method. For instance we are based in Shanghai and provide web hosting in China, after a couple of months of SEO (we are actually a SEO company, web hosting being a value added service) we were able to get top 10 Google/Yahoo/MSN rankings for "X web hosting" and other declinations, with X=China, Shanghai and other major Chinese cities. It's by far our most important source of leads.
    HostGamma.com | HostGamma Europe | HostGamma Asia
    USA, Canada, Brazil, UK, Netherlands, HK, Taiwan, Korea, Japan, Singapore and more

  7. #7
    You should definitely try to market a specific thing that your company offers that would stand out.

  8. #8
    Join Date
    Aug 2002
    Location
    Canada
    Posts
    363
    Think of marketing basics, i.e. the "4 P's" -- product, price, place, promotion. Add to that a unique element that sets you apart from your competitors. Build up customer loyalty to encourage referrals, which are a big part of generating new business and building a loyal customer base.

    There are a lot of marketing materials out there if you do your homework. But if you want the basics, think of yourself as your customer. What would you do in order to get yourself to buy hosting from you?
    JP
    Justified Existence - my blog on blogging and writing for a living.

  9. #9
    plz give more details ... it is helping lot of us here

  10. #10
    I dont think there is a specialize company who does marketing only for web hosting companies.
    If anyone has one, can you please post it here?
    Fine SEO is ok but it take a longer time to yield and also you can only calculate ROI .

  11. #11
    Brand awareness is going to be your biggest marketing tool.

    Who hasn't heard of Google, Yahoo, or Microsoft? Even my grandparents have heard of them. They are everywhere, on the news, in the newspapers, billboards, etc.

    Mind you, this is going to be VERY expensive. So dig deep into your pockets.
    WebHostingPeriod.com
    Affordable, Reliable Web Hosting.... Period!

  12. #12
    Join Date
    Jan 2005
    Location
    Richmond, VA
    Posts
    3,102
    The best way to market a host is always to target a niche. If you are niche-targeted, it is much easier to attract customers, and your margins are much higher.
    Daniel B., CEO - Bezoka.com and Ungigs.com
    Hosting Solutions Optimized for: WordPress Joomla OpenCart Moodle
    Data Centers in: Chicago (US), London (UK), Sydney (AU), Sofia (BG), Pori (FI)
    Email Daniel directly: ceo [at] bezoka.com

  13. #13
    Start a Google Ads account - you don't need to spend a lot of moneyl; just test the water first, also the Analytics tool is free and gives pretty meaningful stats.

    Natalie Demeter
    weezyhost.com
    Get Connected!

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