View Poll Results: Which do you prefer?
- Voters
- 35. You may not vote on this poll
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Private Labeling Branding
23 65.71% -
Authorized Reseller Branding
12 34.29%
Results 1 to 15 of 15
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03-03-2008, 04:14 PM #1WHT Addict
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Dedicated Server Resellers - Private vs Authorized Reseller Branding
Dedicated Server Resellers - Do you prefer to apply private labeling when marketing your services or do you let your customers know you are a reseller of "xyz" products and services?
Shawn Bray
Pinellas Hosting - www.pinellashosting.com
Dedicated Servers | Collocation | Webhosting | Data Backup | Domain Registration
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03-03-2008, 04:20 PM #2Web Hosting Master
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What a great poll , cant wait to see the results.
Ceridius Networks Sales
Email/MSN sales@ceridius.com
Ceridius Networks - Reseller of Hivelocity Hosting
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03-05-2008, 11:49 AM #3WHT Addict
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Well... I certainly thought I would get more replies than 1. The poll is not public. It's anonymous. Your names will not appear in the poll results. Maybe I need to find another way to structure the question and the poll.
Any ideas?Shawn Bray
Pinellas Hosting - www.pinellashosting.com
Dedicated Servers | Collocation | Webhosting | Data Backup | Domain Registration
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03-05-2008, 12:01 PM #4Web Hosting Master
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possibly the topic is not of much interest to the community.
Ceridius Networks Sales
Email/MSN sales@ceridius.com
Ceridius Networks - Reseller of Hivelocity Hosting
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03-05-2008, 01:26 PM #5Aspiring Evangelist
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I would imagine most companies would try to hide that they are reselling. Or disguise it as some sort of exclusive agreement with the parent company.
If we do not plant knowledge when young, it will give us no shade when we are old.
Lord Chesterfield
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03-05-2008, 01:28 PM #6Web Hosting Master
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Shawn,
I think it depends greatly on one factor: the discount you offer resellers.
If the discount is enough to mark up the product so that it is still the same or below the cost on your web site, then authorized would be preferred in my opinion. If the discount is not enough to make a fair profit when selling the server at the same price, then I would definitely say private.
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03-05-2008, 01:56 PM #7Web Hosting Master
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Ceridius Networks Sales
Email/MSN sales@ceridius.com
Ceridius Networks - Reseller of Hivelocity Hosting
Network Speed Test
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03-05-2008, 02:12 PM #8Web Hosting Master
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We have had reselling servers for some companies, and we did not try to hide the companies which we resell for, as the customer will soon find it out.
Tommy Tran - tommy @ vinax.net ::: VINAX, LLC ::: http://vinax.net ::: Since 2004
Premium Dedicated Servers and Colocation in downtown Chicago (350 E. Cermak Rd)
Premium Bandwidth, 100% Network & Power Uptime SLA, 24/7 Prompt Tech Support
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03-05-2008, 02:34 PM #9Disabled
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I don't think resellers would be interested for their clients to go direct, unless its a VAR.
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03-05-2008, 02:49 PM #10Junior Guru Wannabe
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I believe that unless the reseller is offer great discount sand the prices of the reseller are lower than that of the original company + they handle the support well, they will go for private labeling.
Looking for a Partner
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03-05-2008, 03:06 PM #11Web Hosting Master
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03-05-2008, 06:47 PM #12Retired Moderator
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I voted for Authorized reseller branding. My hope is that the reseller process actually has teeth where the company must be registered in their geographical area.
Private label is fine but not telling your customers that you are a reseller is just being dishonest. There really is no business need to do so in my opinion as your services can and should be different from your upstream otherwise why the heck use you?
I don't know any resellers that are "hiding" it that survive long term. They may be out there but I don't know of them. In terms of discounts, if you are not seeing 20% you cannot win without value added services. If a company offers 5% discount they are not factoring or truly don't expect you to offer any value.
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03-05-2008, 09:04 PM #13Newbie
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03-05-2008, 09:10 PM #14Junior Guru
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I go for private
Gestion Nexus
www.gestionnexus.qc.ca
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03-05-2008, 09:51 PM #15Junior Guru
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If I ran a reseller, I would probably keep that private...but be upfront and honest about it, if asked directly.