Web Hosting Talk : Web Hosting Main Forums : SEO / SEM Discussions : Dedicate IP address and SEO campaign

[zionchild]

Would it help our SEO campaign if we have a dedicated IP address?

[~ServerPoint~]

It would help for the sites (network of web sites) when you are talking about different C-class IPs, not for your SEO firm.

[AmyWilliams]

I doubt the spiders will care. There are plenty of popular sites on shared IPs, and it's very easy (and cheap) for anyone to get an IP for their site. Basing any king of ranking algorithm on IP would be ridiculous.

[awatson]

If you plan on having multiple sites linking to each other, they'd be better off on separate IPs. Otherwise, I don't think it matters.

[MrCat]

Originally Posted by zionchild

Would it help our SEO campaign if we have a dedicated IP address?

I can see no difference in terms of SEO.

[MageUK]

Originally Posted by awatson

If you plan on having multiple sites linking to each other, they'd be better off on separate IPs. Otherwise, I don't think it matters.

That won't make a difference either, for the links to take effect the domain names would have to be different. Nothing else.

[breddg]

Hey,

i dont about this issue.

can you please explain if anyone know?

[JRSEOMarketing]

Having different SEO sites on different IP Ranges is a falsely. This has been brought up numerous times, where Matt Cutts has had to make specific videos stating this is incorrect.

If this was true I wouldn't have over 500 websites on the same IP Address, where most are "similiar" and having most ranked on the top pages of Google.

How could a dedicated server have up to a thousand customers on a single IP, and have some customers ranked on the first page for many keywords? This is "90's" logic, which is very ancient history when it comes with modern-day search engine optimization. IPs have much to do about nothing...

Originally Posted by MrCat

I can see no difference in terms of SEO.

[zionchild]

Originally Posted by PinkFloydWS

Having different SEO sites on different IP Ranges is a falsely. This has been brought up numerous times, where Matt Cutts has had to make specific videos stating this is incorrect.

If this was true I wouldn't have over 500 websites on the same IP Address, where most are "similiar" and having most ranked on the top pages of Google.

How could a dedicated server have up to a thousand customers on a single IP, and have some customers ranked on the first page for many keywords? This is "90's" logic, which is very ancient history when it comes with modern-day search engine optimization. IPs have much to do about nothing...

Thank you, Pinkfloyd. The clouds of doubts hovering my mind are now cleared. I now can see the light of truth regarding this matter.

[MrCat]

What really matters and what will have its final say is how well you optimize your site That would really spell the big difference.

[GotWebHost]

Originally Posted by PinkFloydWS

Having different SEO sites on different IP Ranges is a falsely. This has been brought up numerous times, where Matt Cutts has had to make specific videos stating this is incorrect.

If this was true I wouldn't have over 500 websites on the same IP Address, where most are "similiar" and having most ranked on the top pages of Google.

How could a dedicated server have up to a thousand customers on a single IP, and have some customers ranked on the first page for many keywords? This is "90's" logic, which is very ancient history when it comes with modern-day search engine optimization. IPs have much to do about nothing...

Sorry, I have to laugh every time someone references Matt. He works for Google. Google hates SEO and wants everything to be natural. He is the Minister of Mis-Information and all qualified SEO's will acknowledge this.

One person I respect is Bruce Clay, and he performed a little study which he blogged about at bruceclay.com/blog/archives/2007/03/which_is_better.html

The engines will use reverse lookup to determine what kind of IP you’re on. If you think they don’t care, consider this: It’s been said that about 3 percent of all Web sites have dedicated IPs, with the other 97 percent resting on shared IPs. Research was then conducted analyzing the top 50 results for certain queries in the various search engines. The research found that 90 percent of the top-50 results were using dedicated IP numbers.

Three percent of Web sites use them, and 90 percent of Web sites in the top 50 results have them. Counterintuitive, don’t you think?

We thought so. In fact, we’ve found it so odd we repeated the tests several times, and each time we got the same results. We’ve even seen cases where switching from a virtual IP to a dedicated IP number alone has caused an increase in rankings.

[Melnel]

Originally Posted by PinkFloydWS

Having different SEO sites on different IP Ranges is a falsely. This has been brought up numerous times, where Matt Cutts has had to make specific videos stating this is incorrect.

If this was true I wouldn't have over 500 websites on the same IP Address, where most are "similiar" and having most ranked on the top pages of Google.

How could a dedicated server have up to a thousand customers on a single IP, and have some customers ranked on the first page for many keywords? This is "90's" logic, which is very ancient history when it comes with modern-day search engine optimization. IPs have much to do about nothing...

There are many cases where having your site on a dedicated IP address can benefit your rankings. While I believe that Google has solved the problem of banning an IP versus banning one of the sites on that IP, if one of the sites on the shared address that your site is on a blacklist that can affect your site also.

I view this as just a bit of insurance and if you are competing for difficult keywords then every little bit helps.

If you are inter-linking between those 500 sites IMO some dedicated IPs would be a great help.

[Webnauts]

Lots of sites are hosted on shared IPs. If that would have a negative effect on rankings, it would harm the majority of the sites on the web. And that would have been a disaster for small webmasters or for the search engines users.

So, understandably, sharing an IP should not have an effect your ability to rank.

So no need to worry about that. Host your site however you think is best for you, and better spend your time focusing on your content and navigation, making sure that your pages are easy for users to find and to navigate for users regardless of their browser or hardware, and also make sure that the content you provide is informative and unique.

This info is from the Google employee Berghausen. Also, Matt Cutts, Google Engineer confirmed that:

"Links to virtually hosted domains are treated the same as links to domains on dedicated IP addresses."

You might would need to worry if you are using the same web site template, for more sites, hosting on the same IP. But I guess that is far off-topic.

Good luck.

[Martin-G]

There are some folks who almost superstitiously think that sharing an IP will effect rankings , think about it, why would Google care a jot whether your IP is shared or dedicated ? Google is an extremely logical and effective machine ( so to speak ) what logical reason would there be in either giving a penalty to shared IPs or a boost to dedicated IPs ?

[Melnel]

It costs almost nothing ( $0.50 to $1.50 per month) so if a dedicated IP provides even the smallest bit of insurance then why even thing about it??