Web Hosting Talk : Web Hosting Main Forums : SEO / SEM Discussions : SEO OR SEM

[Verticity]

What do u think SEO is better or SEM???

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[ogletreeseo]

They both have their place. PPC gives imediate results but costs money. SEO takes a lot more time but can cost money if you don't know how to do it or time which is worth money. If one company ranks for SEO and one ranks for PPC the company that ranks for SEO will get more traffic. If one company ranks for both ppc and seo they will get more traffic than the combined traffic of the two companies that just rank for only one.

[Verticity]

ok I understand but wht difference between White Hat SEO and Black Hat SEO??? why do we do Black hat seo??

[~ServerPoint~]

They are both supplement with each other. You can go for one of them, but using both would be more profitable for you. I would recomend you go for both of them.

[infinite_in]

I would prefer both since both SEO/SMO could work hand to hand each other to harmonize online marketing process along the way..

[ogletreeseo]

Black hat SEO is done because people want to get things done quicker. You never want to do blackhat on a site you care about. Most blackhat is done on throw away domains. It all depends on your goals. They are both hard work. Blackhat can get some great results but you crash and burn often so you have to work on it constantly. Blackhat is a kamikaze run. Verry affective but self destructive.

[Netdepot]

I think a good campaign should include both!

[zionchild]

I would prefer SEO because the long-term effect is worth the effort. Of course, we need hard work to please the search engines. In the end, we will reap what we sow.

[george_wash]

I think SEO is son of SEM...!

[thepriestofhosting]

seo and sem is basically the same. with sem its just easier to get higher position since its all about how much you are willing to pay per click on your ad. getting high position on search engine result page is much trickier using seo since in the end its up a independant factor, the search engine. you can optimize keyword density and gett backlinks, which will take alot of time and possibly money, but you can never be sure of what it will generate. SEM is an official marketing strategy, encouraged by its profiters, the search engines. SEO is more unaccepted by Google and Yahoo, considered to manipulate a website's relevancy in order to rank high according so earched keyword. Successful SEO will generate far more traffic and stickiness on your website than SEM will ever do.

[harleyathison]

Hi,
It is a very difficult question well it depends on if you want to get related traffic from pre-interested
clients for free (SEO).
Or
If you want to give monthly for sponsored links that only get clicked on by demographics of high school children’s (SEM).

[thepriestofhosting]

you should check out affiliatetips.com's seo articles. they pretty much covers everything :-)
http://www.affiliatetips.com/seo-articles.html

[HostGamma]

I would say both. But for highly competitive industry (such as web hosting ) SEM can be rather costly. At the same time it is difficult to achieve first page ranking for web hosting related terms, especially if your site is new.

There is a limited number of search time you can achieve results for using SEO. SEM can help you get visibility for hundreds or even thousands of additional terms (such as search of competitors brand names, long tail keywords etc.) that you could not otherwise have gained using SEO. Furthermore, it brings you immediate traffic and it is easy to measure your ROI.

[nuclei]

Originally Posted by sinohosting

SEM can help you get visibility for hundreds or even thousands of additional terms (such as search of competitors brand names, long tail keywords etc.) that you could not otherwise have gained using SEO.

Then you are using a crappy optimizer.

[HostGamma]

Originally Posted by nuclei

Then you are using a crappy optimizer.

Really, tell me more