True SEO Optimization takes a lot of time and patience. The best optimization programs usually have consultants with fairly well laid out plans and cost thousands of dollars.
Anyone who is doing a SEO reseller program will likely either be selling analysis tools (programs that will show you where you rank for keywords, and how well your code is optimized for search engines) or search engine submission tools that claim to submit you into hundreds of search engines and directories, which really isn't good practice.
You may want to partner up with a local firm or web design outfit that does SEO work and work on some sort of commission / lead-gen arrangement. Serious SEO consulting is worth thousands of dollars. People who pay $9.95 and expect to get to the top of google typically fail.