I've been looking around tonight but can't seem to find the right information. In one of my courses, I need to to rhetorically analyze an ad campaign and relate it to commonly held cultural codes. I choose GoDaddy's Superbowl commercials. I'd like to present some statistics for male internet usage. Since males are obviously the default audience Godaddy is aiming for in their commercials, I'd like to try to back that up with other evidence other than the fact that its being advertised during the Superbowl.
Any other input you have would also be appreciated.