Results 1 to 11 of 11
  1. #1

    Not sure how much to charge for ads on my site

    Hello, I am Matthew Griffin owner of psnathome.com. I am wanting to try to sell advertising space on my site, because google is not bringing hardly any money in. I get atleast 300 unique visits a day, and atleast 5000+ unique a month. Also a couple days back I got front page of digg and got 16,000 unique visits, and my host had shut me down for 12 hours (until post was off front page of digg) so could of had tons more.

    I am wanting to sell space (468x60) in the header of my site, and 120x600 on both sides of the site. You can see the spaces at http://www.psnathome.com, I would really like to charge for impressions not just clicks. What I am unsure of is how much to charge, looking for any tips people have so I can figure it out.

  2. #2
    Join Date
    Oct 2001
    Location
    Ohio
    Posts
    8,299
    CPM is really hard to get anything decent for. Even CPC is dropping pretty quickly... CPA is now the preferred method.

    Figure out your audience, their demographics and their overall rigidity, and you should be able to come up with some pretty good numbers.

  3. #3
    What is CPA exactly? I am no expert with ads so need some explaining to

  4. #4
    Join Date
    Oct 2001
    Location
    Ohio
    Posts
    8,299
    CPM = Cost per impression.
    CPC = Cost per click
    CPA = Cost per action, like signing up for a trial service.

  5. #5
    Well I am in need of making about $40-$50/month and the site isn't even making that... any suggestions on how I can get my users to actually click, or in cpa, get them to do the action?

  6. #6
    Join Date
    Oct 2007
    Posts
    1,902
    CPM is really hard to get anything decent for.
    I think that web site must have a t least 100k unique visitors daily to start CPM.
    Advertisers love monthly payments
    ServerPoint.com - a true hosting company offering online presence solutions since 1998.
    >>Web Hosting, colocation, dedicated servers and virtual private dedicated servers.
    >>>>Wholly owned multi homed network, servers and facilities.

  7. #7
    Join Date
    Mar 2005
    Location
    England
    Posts
    1,201
    Im using CPM advertising on my site spudmud.com . I signed up to Intergi which specialise in gaming/entertainment ads, so could be perfect for you BUT you need an average of 2,000 UV a day to qualify though. The main problem with CPM ads is that you need this minimum UV to qualify for most advertisement services.
    So I think that you should stick with CPM/CPA for now until you get a greater number of visits.
    My Blog - www.Bakie.net
    My Entertainment site - www.SpudMud.com

  8. #8
    Join Date
    Jun 2005
    Posts
    2,574
    I think will be hard earn $50 with too few visitors. I have a site with 10,000 unique visitors a day from 200+ countries and Google is unable to place ads to more than 2,000 visitors. Just a few countries are of interest of the advertisers. It is not a problem with Google. I also have an account with Value Click Media (CPM/CPC) and the problems are the same -- decreasing payments per click/impression, increasing geo-targeting, very low CPM/CPC from countries other than the US. Regarding CPA, I simple don't trust the advertiser will report every sale. I had an account with CJ and after zillions of impressions and clicks the result was zero income. Even thinking the income now is a fraction (25%) of the past Google, still and all, is the best alternative.
    Last edited by dotHostel; 01-28-2008 at 08:19 AM.
    You will only find out how good a provider is when the going gets tough

  9. #9
    Join Date
    Dec 2006
    Location
    California
    Posts
    20
    Also a couple days back I got front page of digg and got 16,000 unique visits, and my host had shut me down for 12 hours (until post was off front page of digg) so could of had tons more.
    You would have a ton of more hits if you get a dedicated server, one that won't limit your success (like if you get put on Digg)

    I know it's frustrating making money right away, but honestly it's difficult if you're only getting 300 uniques a day. I would keep on working on your content and get your hits up... once the hits go up, I'm sure you will be able to find good advertisers. Of course if your hits do go up it sounds like you really need to get another host. Shared hosting is good until you DO GOOD then they're awful.

  10. #10
    It sounds like your expectations are too high. Judging by the traffic and content, the site is probably worth about $20 to $25 a month
    Technical Advisor for new A&E Series The Killing Season
    There are no random acts of violence
    Starts November 5th!

  11. #11
    Quote Originally Posted by AHFB HTML View Post
    It sounds like your expectations are too high. Judging by the traffic and content, the site is probably worth about $20 to $25 a month
    just get the running costs and divide it by like 10. Thats what I done!

Posting Permissions

  • You may not post new threads
  • You may not post replies
  • You may not post attachments
  • You may not edit your posts
  •