Originally Posted by WeSellServers
Main point being with web hosting and server sales the main keywords are so bogged down your never going to see the first 3-4 pages of Google without heavy investment, So how would you lay out of SEO and advertising campaigning for such a company?
How would I lay out a campaign for such a company?
First of all I would carefully research the actual keyphrases that real live customers who may buy your services are using and then look at the top five sites to see how much effort will be required to rank for each term.
Then make a judgment on a few high traffic terms to rank for:
There are 149 million
pages targeting the term web hosting and the #1 site has an estimated 70,000 links indexed by Google - a tough nut to crack.
But there are other terms with decent traffic and which are manageable.
Next build a site to target your chosen keywords, get all your pages indexed and then start to gain relevant anchor text links to your site - SEO friendly directories are a good place to start IMO.
If you need immediate traffic consider a short term adwords campaign.
If it all seems a bit hazy and difficult hire a good SEO who is within your budget and let him get the rankings for you.