Originally Posted by noodle2u
So your saying a great article or blog post is link bait because people want to link to it? I would love to have one of those..
Exactly, that's why it's "bait..." people want it. I should also be a bit more clear that usually the person who is trying to build up their SEO creates the link bait themselves or an SEO firm does it.
Obviously it would be great if CNN wrote about you in a top ten list, but that's not likely to happen. So creating valuable content yourself that people want to link to can be very helpful.
It's also important to remember that when done poorly, it's usually pretty obvious.