as far as suggestions, remove those thin lines on the letter V and both L's. when you shrink the logo, they are not going to be noticeable. if you want to keep them, create thicker ones. I don't think they serve a purpose or mean anything. my vote is it remove them.
i like the colors, maybe to light. but, that may be my monitor. but i do like them. the good thing is that the logo can easily work in a black and white format.
i don't know if i like the way you connected the x and l. i like the way you extended, but not connecting to the L. almost looks like x and J, even if i know it is a L. i think it should end at the l. maybe extend the left part of the x to the V and also not connect them. give that a shot since i'm just giving you ideas. it would give a look of actually underlining the whole name.
i don't really like the subtitle part. it looks pasted on. when you shrink the logo and the subtitle is uniformed to it, it will also become too small. if it is a must to keep, enlarge it a bit. maybe one or two pts. and space it out to the width of the logo. you might want to check the spacing between the letters. they don't look even enough. you have some gaps that needs to be pushed in.
overall i like it. very good. it may seem that the stuff i said is really picky, but i want to see the logo perfect. it has that corporate feel which really interests me. when it has the corporate feel, i tend to be really critical on the flaws. for a average designer, it looks perfect. i know you just don't want to be an average designer, or wouldn't be here for opinions to make it better.
good job. i hope this was what you were looking for.
I slowly say top one too, I like the idea of putting the text where it was on the second one, but the top one "pops" more.
Also, I agree about the lines- they look sharp as heck, but if you shrink the logo they won't work anymore-
i like it more than the first ones you did. i like how you disconnected the x and l as well. i have a suggestion...what happens if we extend the left part of the x down to the base of the main logo? i have no idea if it will work, but a suggestion never the less. or maybe try creating an underline instead under the e and left part of the x. i'm giving you these suggestions because it now looks empty. at the same time, that's just me. the way you have it looks good, but the more options you have the better. cause then you just pick out the ones you don't like. you have to explore all the possibility.
i took your logo file and dropped it in ps and shrunk it down to business card size and web size header to see how it will look. my conclusion is this... those thin lines do not show up and the light gray text under the logo is very hard to read. i just couldn't make it out. i also think you should just remove it. that may be because i'm not a fan of using subtitles with logos. the choice is yours. so when you make business cards, remove the subtitle and just use the logo. at least make it(subtitle) darker to the gray that the logo is using.
those are nice colors you are using. i don't feel you have to have one color combo. why can't you use all of them. like each one would be a section of the website itself. have one be the main color, for example: the main page, and the rest will be used elsewhere. colors is a touchy subject since people(designers and clients) have their preferences. i personally like strong contrasts. such as: black/red, black/blue, black/yellow. or colors like red/blue and such. what you selected is fine. i kinda want to see the gray be black. to me the colors you have now says i'm cool and collective and like to take things at pace as well as understands technology and how it can "excel" through the internet. or something like that.
Ok, I've made some slight revisions again. The little crappy lines at the top are no more. You said you thought black one would look good; make up your own mind...
I already tried extending the left side of the 'x', only this made it tricky to make out it was no more than a shape. The logo at the bottom here is slightly different. If you look at the previous logos, you'll notice the top and bottom of the 'V' are in line with the top of the 'l's and the bottom of the blue stroke respectively. Here the bottom of the 'V' is in line with the bottom of the subtitle (Decided to keep it) so it is now enclosed and looks more compact.
i wouldn't say the lines are crappy. i thought they were pretty neat. it just wouldn't work when you shrink it down that's all.
i like the bottom one and how you incorporated the subtitle. i'm still undecided on colors though. the subtitle is too light and small. again, if you shrink the whole logo, you will not be able to read the subtitle. unless you keep the logo at its current size. which i highly doubt. i may like the black with a darker navy blue if i had to choose a color combo with the layout of the third one.
for the record, I like em all- and I didn't think those lines at the top where by any means crappy- they looked really good, but it was a scalability issue- they where too thin for letterhead or biz cards.