Results 1 to 9 of 9
  1. #1
    Join Date
    Dec 2000
    Posts
    532

    Thinking up brand names.

    Does anyone have any suggestions for thinking up brand names? Any on-line tools that help? I often rack my brains only to find the trademark already taken.

    Thanks,

    Ron

  2. #2
    Join Date
    May 2002
    Posts
    49
    I remember going to a conference a few years ago when this was brought up and I think one of the ways the pros do it is to take the product and to say, right if this was a flower it would be..., if this was an animal it would be....., if this was a country it would be....., this then gives a list of words (you get focus groups to do all this), and then you describe the product as explicitly as possible and you then have a list of words that you can work on. You can then look at shortening these names or playing about with the words.

    I don't think theres an online way of looking at it, but I don't think even if there was it would be effective, its just one of those things that only the human brain can do.

  3. #3
    It's supposed to be for domain names, but it's fun: www.nameboy.com
    Colin

  4. #4
    Join Date
    May 2002
    Location
    Michigan
    Posts
    1,799
    Not a bad idea. I have used nameboy to help find good domain names. Then I go to my favorite registrar to actually order the name. If you do it this way, you are sure to get the dotcom of your "brand" name.
    DANG DANG! DANG!!™
    I know ***** ripped off everybody else, but they wouldn't do it to me.
    "When you use bottom feed for bait, you are only going to catch bottom feeders."
    "You do what you are, and you are what you do."

  5. #5
    Join Date
    Aug 2000
    Location
    Sheffield, South Yorks
    Posts
    3,627
    Ahh yes, you too could spend £500,000 to re-brand your company, only to find that it doesn't work Just like British Steel who spent £0.5m to rebrand to Corus - only they didn't remember that just up the road from the Scunthorpe works was a knicker making factory called Chroras - guess the £0.5m went on dohnuts and coffee rather than research.

    All these fancy names people come up with, it's all a load of tosh if you ask me, a name should say what you're about, not like Consignia - does that say to you that we deliver mail and packages? Thought not.
    Karl Austin :: KDAWS.com
    The Agency Hosting Specialist :: 0800 5429 764
    Partner with us and free-up more time for income generating tasks

  6. #6
    Join Date
    Nov 2001
    Location
    Vancouver
    Posts
    2,422
    Just create a list of three columns

    Code:
    super    speed   net
    ultra    disk    calc
    quik     host    sale
    mega     blog    manager
    killer   ads     service
    gnarly   prog    write
    holy     porn    show
    And then mix and match one from each column.

    killer-porn-show is no doubt already taken.

    UltraSpeed Service might be good for a pusher.
    SuperSpeed.NET would be great for the columbians.
    Gnarly Blog Service would be a good tool for the above's customers, at least those of a decade ago.
    “Even those who arrange and design shrubberies are under
    considerable economic stress at this period in history.”

  7. #7
    Join Date
    Nov 2001
    Location
    Vancouver
    Posts
    2,422
    Hey but what kind of a name is Scunthorpe?

    Maybe they ate donuts too, in their day.
    “Even those who arrange and design shrubberies are under
    considerable economic stress at this period in history.”

  8. #8
    Join Date
    Aug 2000
    Location
    Sheffield, South Yorks
    Posts
    3,627
    Hmmm, don't knock Scunthorpe else I might have to send some friends round to see you
    Karl Austin :: KDAWS.com
    The Agency Hosting Specialist :: 0800 5429 764
    Partner with us and free-up more time for income generating tasks

  9. #9
    Join Date
    Jul 2002
    Posts
    51
    Chris,
    AIM: Chris24HS
    24 Host, Coming Soon….

Posting Permissions

  • You may not post new threads
  • You may not post replies
  • You may not post attachments
  • You may not edit your posts
  •