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  1. #1

    How to target multiple markets? One site or many?

    If you were going to target multiple specialized hosting markets, would you develop a whole website for each market? Or would you simply have "sub" websites off your main website?


    Multiple websites

    So the two different sites would be completely seperate and not link to each other in any way. You'd have to submit them both to the search engines, market them both, etc...

    "Sub" websites (or (or

    The main page of the site would have a question to the visitor, like "Budget Hosting - click here" and "Advanced Hosting - click here"

  2. #2
    Join Date
    May 2001
    Sometimes it's much easier to have different web sites for different markets because it will keep everything seperated. For example, if you offer "budget hosting" and "premium hosting" many people that you target for premium hosting would see your budget plans and think they were paying to much. (Just try explaining to someone why they should pay you $40 per month for premium hosting with premium support when you offer the same plan with little support for $5 per month ! 9 times out of 10 they'll just assume they will get the same support and go for the cheap plan)

    Anyway, the downside is that unless you link between the sites, you won't have any overflow traffic between the sites, and you will need to market two different brands.

    Overall, I would say it really depends on how different the two target markets are, and how they are different. With the example above, having one target "premium" and one "budget" , I'd completely seperate them. However if you were say targeting premium hosting and reseller hosting, I'd say keep them together, as you are not likely to "lose" any customers to the other market.

    Another tricky thing to do is to just do a one-way link between the sites. So, for the example above, make a link from budget hosting to premium hosting, but not the other way (so customers who come to the premium hosting won't be tempted to go for the budget plans, but the people at the budget site can go for the premium plans).

    Anyway, I'm kind of rambling here, so I think I'll just stop.

    my $.02

  3. #3
    Join Date
    Apr 2002
    Western Australia
    I would use just one site..
    Develop good content for each individual page and packages you offer.
    Or use sub domains.
    Administering multiple web-sites and marketing each and developing seperate content etc would take alot more time IMO.
    I also wouldn't know how you could have your cc processor or ssl certificate on multiple sites? You might find you would have to buy different ssl certificates etc if you are e-commerce ?
    Freelance SEO Consultant - Been there, done that. Will do it again!

  4. #4
    Join Date
    Apr 2002
    You can build a stronger identity with a single site as well as targetting different markets if you structure it right

  5. #5
    Join Date
    Feb 2002
    Originally posted by hosticle
    You can build a stronger identity with a single site as well as targetting different markets if you structure it right
    Yep. You can also sell one business too, if they're totally separate. Aussie Bob, host since 2001
    Host Multiple Domains on Fast Australian Servers!!

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