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  1. #1
    Join Date
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    is adwords a good move?

    Hi,

    I am just in the process of pushing my web hosting services more and was wondering whether adwords is successful and would bring visitors and more importantly purchases?

    are there are other suggestions for advertisement people have had success with?

    thanks

    dave.

  2. #2
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    Jan 2005
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    Hi Dave,

    We used AdWords previously, but the most important hosting-related keywords had been bid up so high that it is no longer an economical advertising method for us. Of course, things may have changed now - we've found other methods that work well, so I don't really have a need to re-evaluate AdWords.

    Hope that helps!
    Daniel B., CEO - Bezoka.com and Ungigs.com
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  3. #3
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  4. #4
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    Also you can try with Adword geo-targeting, that could bring some significant results if you are planning to target your specific niche countries.

  5. #5
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    Quote Originally Posted by infinite_in
    Also you can try with Adword geo-targeting, that could bring some significant results if you are planning to target your specific niche countries.
    I'm using that but not getting yet great results. I get more results from local directories than from adwords :\
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  6. #6
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    Quote Originally Posted by daveredfern
    can i ask how you are advertising now?
    I don't want to reveal everything we're doing, but I will say that Looksmart's AdCenter is working pretty well. But that's just one piece of many in our advertising strategy.
    Daniel B., CEO - Bezoka.com and Ungigs.com
    Hosting Solutions Optimized for: WordPress Joomla OpenCart Moodle
    Data Centers in: Chicago (US), London (UK), Sydney (AU), Sofia (BG), Pori (FI)
    Email Daniel directly: ceo [at] bezoka.com

  7. #7
    I think Google Adwords works best when you find interesting keywords that aren't expensive. Unfortunately most hosting related keywords are high end keywords.
    Caro.Net: Support is everything
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  8. #8
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    so it generally looks like adsense isn't a good option. i notice there are a lot of communities advertising for banners etc in the advertising section. would this be a better route?

  9. #9
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    I've had some decent success with adbrite but it wasn't for my hosting company, so I am not sure if it would work well for that.

  10. #10
    I tried adwords a few years ago and didn't have much luck. Revenue gained from adwords was never more than the adwords bill. All the good keywords were too high and the lower ones never brought any serious signups.

    I had the most luck with a referral campaign and word of mouth. Brought in more customers and only had a cost when I had revenue to show for it. I made the referral reward tempting enough that my existing customers actually actively sought out referrals.

  11. #11
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    Quote Originally Posted by wstek
    I tried adwords a few years ago and didn't have much luck. Revenue gained from adwords was never more than the adwords bill. All the good keywords were too high and the lower ones never brought any serious signups.

    I had the most luck with a referral campaign and word of mouth. Brought in more customers and only had a cost when I had revenue to show for it. I made the referral reward tempting enough that my existing customers actually actively sought out referrals.
    true, word of mouth is the best and referrals but at the moment i only have a 10 hosting clients (excluding the ones from my design side) and i can't see it spreading much with that number of customers. if i had 100+ it could work but i need something for starting out.

    Adwords obviously seems unsuccessful for most people and seems to be not a very good move.

  12. #12
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    Quote Originally Posted by daveredfern

    Adwords obviously seems unsuccessful for most people and seems to be not a very good move.
    Untrue, if you want to use adwords cheaply you have to know it very well, i recommend becoming an adwords professional (exam or just read all the tutorials) and reading everything you can on ppc. Target the long tail, misspellings, and very specific keywords, use landing pages etc to do well.
    Like passive recurring revenue you can retire on?
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  13. #13
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    If you've got a very large budget and don't mind losing money before you see any results, then go for it. Otherwise, there are much better cost-effective advertising techniques.
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  14. #14
    Join Date
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    To be successful with adwords you must get specific. Instead of bidding on "web hosting" bid on "web hosting yourcity", or target a specific market like "church web hosting". You will be more successful and spend less on keywords.

  15. #15
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    While not entirely relevant to AdWords regarding webhosting...
    I did an AdWords campaign for a Porn site about a month ago.

    Ran for 4 days... daily spending limit of $20. Max CPC bid of $0.15 on about 5 different keyword/sets.

    This was to a domain I CNAME to an affiliate pr0n site... anyone who signs up and sends them money... I get 20% of whatever they spend.

    In those 4 days... my $80 spent. I gained about 25 (free) signups... and about $20 (meaning I guess they spent $100).

    That alone, one would proabably consider the campaign pretty poor... but seeing I only spent $0.25 on the dollar for AdWords credit... It wasn't too bad, since if those ppl continue to dump more money on the site... i'll continue to get the 20% of their purchases...

  16. #16
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    try Yahoo search marketing program , they are also good.

  17. #17
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    Quote Originally Posted by XeHSean
    If you've got a very large budget and don't mind losing money before you see any results, then go for it. Otherwise, there are much better cost-effective advertising techniques.
    That is not correct, there are many ways to spend very little with adwords and get customers, it won't be a lot but it will be some.
    Like passive recurring revenue you can retire on?
    You focus on building your brand, we handle all support, billing, and more.
    Pressed.net - Start your own Managed WordPress Hosting Company

  18. #18
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    Quote Originally Posted by tasso96us
    i also think that you need to invest alot in adwords in order to see results.
    As BWB said, that's not always the case. To be honest, I've tried a few of the techniques I made up, on every $4-$6 I would see a $13 return. It's possible if you know what you're doing.
    Automated Tendencies - Brand Management Agency from Baltimore, Maryland.
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  19. #19
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    Yes and no. For web hosting, web design etc I think it is far too expensive and the results are minimal. But for other non web services, for eg , some of my clients are selling goods, it brings in quite effective results.

  20. #20
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    Quote Originally Posted by boonchuan
    Yes and no. For web hosting, web design etc I think it is far too expensive and the results are minimal. But for other non web services, for eg , some of my clients are selling goods, it brings in quite effective results.
    This has also been my experience. Using AdWords in a flooded market like web design can be a costly venture, but for niche businesses it can work. I have a client selling a hard-to-find clothing brand name, and she sees excellent results with AdWords. "Your mileage may vary" as they say.
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