View Poll Results: What is your PPC convertion rate?
- Voters
- 13. You may not vote on this poll
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<1%
5 38.46% -
1%
0 0% -
2%
1 7.69% -
3%
1 7.69% -
4%
0 0% -
5%
2 15.38% -
6%
0 0% -
7%
0 0% -
8%
1 7.69% -
9%
0 0% -
10%
0 0% -
>10%
3 23.08%
Results 1 to 14 of 14
Thread: PPC question
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06-25-2002, 05:08 PM #1Web Hosting Guru
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PPC question
I'm trying to figure out my PPC budget and my question is:
What is your convertion rate from PPC search engines like Overture, findwhat, Goclick?
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06-25-2002, 05:23 PM #2Web Hosting Guru
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Between 5-7% on Google Adwords Select.
::: Jeremy C. Wright :::
http://www.ensight.org
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06-25-2002, 09:03 PM #3Web Hosting Guru
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Do you consider this as a good result?
Between 5-7% on Google Adwords Select.
Do you consider this as a good result?
Thanks,
Peter
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06-25-2002, 09:34 PM #4Disabled
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I ran per impression and per click on google. Both were a complete waste of money with absolutely no turn around. I will never run anything on a search engine again.
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06-25-2002, 11:28 PM #5Web Hosting Guru
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poncho, average CTR on the Internet right now is a paltry .5%. Anything about 2% is considered good, and anything about 10% is astronomical and you could sell a book about it.
::: Jeremy C. Wright :::
http://www.ensight.org
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06-26-2002, 12:10 AM #6Linux Problems Solved.
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Our average is about 0.40 with banners on the myecom network. So far both overture and myecom have been worth the money, however little spent.
Ronny Fang
Linux Problems Solved. | Built for the Hosting Industry
Server Management. Node Management. Helpdesk Management.
( AcuNett, Est. 15 Years, RateLobby 5 Stars )
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06-26-2002, 12:29 AM #7Aspiring Evangelist
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I recieve about 2%
My first 5 clicks ever all signed up
I love itHostHeadQuarters.com
Reliable Hosting
Great Support
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06-26-2002, 11:47 AM #8Web Hosting Guru
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How is that possible?
Search on overture for "windows 2000 hosting" and all first 3 positions are > $5.
I wonder how some of the hosting companies can afford to pay over $5 per click if their conversion rate is only 2%. So the price per customer is ~ $250 USD. The minimum plans of the 3 companies are as follows: $10 / $15 / $25. How is that possible? Are these companies expect to start making money from their customers after 18 months or what?
Regards,
Peter
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06-26-2002, 12:43 PM #9Web Hosting Master
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Re: How is that possible?
Originally posted by poncho2000
Search on overture for "windows 2000 hosting" and all first 3 positions are > $5.
I wonder how some of the hosting companies can afford to pay over $5 per click if their conversion rate is only 2%. So the price per customer is ~ $250 USD. The minimum plans of the 3 companies are as follows: $10 / $15 / $25. How is that possible? Are these companies expect to start making money from their customers after 18 months or what?
Regards,
Peter
Even with a better conversion, many firms will still have to wait over a year to profit from clients acquired through advertising -- it's just how it works. But since billing is recurring, that is how many hosts look at things.
Also, a customer may be worth much more than what he pays for hosting. One must remember: people talk about good service AND bad service. A person with a bad experience will tell an average of 9 people not to use the cause of it. A person with a good experience will often tell people (refer people) to your company.---
Dan Ushman
Co-founder & CMO
SingleHop, Inc.
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06-26-2002, 01:00 PM #10Junior Guru
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Conversion will vary
A poll on conversion rates really should be broken into some categories. Distribution partnerships and the type of search engine (and search term) will all impact the conversion rates experienced at each engine. In addition, certain hosting product types will appeal more highly to users at varying engines with different user bases. Perhaps this poll can be further refined or more general comments posted.
Customer Service
FindYourHosting.com
customer_service@findyourhosting.com
http://www.findyourhosting.com
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06-26-2002, 01:37 PM #11Web Hosting Guru
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Maybe, but at the end of the day it comes down to this: Impact one person with a truly positive experience and you WILL get 10 new clients.
::: Jeremy C. Wright :::
http://www.ensight.org
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07-01-2002, 06:19 PM #12Web Hosting Master
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IMO, never invest on PPC engines because you will always get higher click through ratios on PPC then PPM. You will understand me what i am talking about if you have advertised in both ways.
Google adwords is another peace of crap like overture and sprintlink. They suspended our campagin because it was generating good click throughs in lesser amount. IMO, never advertise with google unless you have huge amount to burn on branding.CPHosting - Web Hosting Experts Since 1998.
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07-01-2002, 07:27 PM #13Web Hosting Guru
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Actually, I like the fact that Google requires a minimum click-through. It keeps their relevancy high as customers are what determine what campaigns stay up, not the amount people pay.
We had one campaign suspended so we simply redid it. Nowadays we will testrun a campign on Adwords (CPM), and if it meets the click requirements we will switch to Adwords Select.::: Jeremy C. Wright :::
http://www.ensight.org
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07-02-2002, 04:56 AM #14Junior Guru Wannabe
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Anyone want to share their average CTR for PPC search engines such as Overture, Google, FindWhat, and Sprinks? My guess would be around a 10% average click through ratio due to competetor clicking.