Ads in restrooms are nothing new. I see them in the States when my nose is inches from the wall or I'm sitting and thinking. They make for idle reading but I doubt that they result in increased conversions. Ads on toilet paper are unlikely in Canada & the US where colored paper does not exist and manufacturers are worried about toxic shock lawsuits from the ink.
Sometimes I sits and thinks and sometimes I just sits.
Thanks for posting the article, I havnt seen this type of ads too often here in New York, maybe once or twice
Definitely a good way to reach out to the consumers
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Interesting... Well, after all, people do leave notes in some booths: "X was here", "I love/hate this_or_that_thing", phone numbers, so why not an ad. You have nothing better to do anyway so you might as weel read those ads. I think it works.