Web Hosting firms with API domain reseller account.
Don't you think that having an API domain account with something like WildWestDomains.com or ResellerClub may drive some customers away ?
I do think so. Alot of people (clients) seeing the website will wonder why a big company is using GoDaddy to help registering their domains. Why dont they just integrate domain registration systems into their website ! Besides, if they just do a Whois Search for their domain they will find out that their domain is registered through WildWestDomains, eNom, etc.
I am a little confused as to the point you are trying to make. If the company is using the API of a company such as WildWestDomains or ResellerClub correctly, a customer should not see any part of their interfaces on the site of the company (it should be integrated, as you said, into the website of the company). If however the company is redirecting their customers to a version of the "website" (this is really the API as well) provided by the domain registrars, that may drive customers away.
Now, as for doing a Whois and seeing who the registrar is, I doubt that would drive potential customers away. First, very few companies are domain registrars themselves, and there is no specific reason to be a domain registrar unless you handle tens of thousands of registrations. It is also a well known fact that the larger domain registrars do not provide great service in terms of web hosting.
Dear Lev, what i wanted to clear here, is that some of the big guys like HostGator they're not an ICANN accredited registrar, in the mean time you wont be redirected to another webpage that you've seen it hundreds of time with other webhosts. But they do domain registration too.
some Registrars offering Domain Reselling plans like aPlus.net will let your name appear under the Registrar item in the whois search results. I think thats the best way to resell domains beside hositng.
When you resell domains, in most cases, the company should use a billing system or a system to manage the domain names through their websites. When looking at whois records, if the domain has been registered through a reseller, in most cases the domain registrar should be recorded at the company who resold rather than the orginal reseller.
The pages produced by the reseller are a way of allowing customers to manage their domain names if the system that registers them and allows basic modifications is not in depth enough.
The domain name reseller sites are not commonly seen by clients therefore they are unlikely to feel that they are being resold domains, as well as many clients that register domains are fairly new to the market and wouldn't realise that they are being resold.
In most cases a large company would use their web site and an api in order to manage the domains they sell regardless of whether they have been resold or not. It is the choice of the seller what to use, although a personal site is much more professional.
Hope that Helps
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