How does everyone handle press releases and do they really work to generate a little buzz about your company?
I have been looking at submitting Press Releases to marketwire.com They charge $90 for something like a metro area (new york, st louis, chicago) posting of 400 words. They will also submit to online bloggs and ap news wire.
Has anyone used marketwire.com or any other service simliar? much success?
I'm sure press releases are not the best way to get word of mouth out, but to me if your trying to target a region or metro area - press releases could be one way to do it.
They specialize in doing PRs for web hosting industry, so they will submit your PRs to various hosting and IT related news sites. It is a lot easy than to do it yourself. You can ask them for a list of places they submit PRs to, if you are interested.