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Thread: Advertising

  1. #1

    Advertising

    What is the most effective way to advertise a web host. From all your experience, where do you get the most clicks.

    Thank You
    Fiber Locity

  2. #2
    Anyone?

  3. #3
    Join Date
    Apr 2001
    Posts
    2,588
    Get out and talk to local companies. Word of mouth has been our most effective method, listing in host directories helps a little too.

  4. #4
    Join Date
    Apr 2002
    Location
    The West
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    Everybody seems to have a different experience, most of our customers come from Google. Try FindMyHosting, they don't accept advertising. And post in the "requests" section. Good luck!

  5. #5
    Join Date
    Mar 2002
    Location
    Philadelphia, PA
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    Google
    Linux junkie | steward.io

  6. #6
    Join Date
    Mar 2002
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    Northern Ireland
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    Right here on WHT! Or maybe try submiting your site to search engines.

  7. #7
    Join Date
    Feb 2002
    Location
    Boston MA
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    I can't agree with google. I bought ad space from them and didn't receive one sale. It's different to be in the search results. But their ad space is a waste of money.

  8. #8
    Join Date
    Jan 2002
    Location
    Scotland, UK
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    Word of mouth. We get most of our customers either by our sales reps talking to people or our service being recommended by existing customers.
    Chris Adams - CEO - Rochen Ltd. - chris (at) rochen (dot) com

    Now offering both US & UK premium business hosting, reseller hosting and managed virtualized services.
    rochen.com | rochen.co.uk | blog.rochen.com | forums.rochen.com | Twitter: @rochenhost

  9. #9
    Join Date
    Jan 2001
    Posts
    79
    Word of mouth is the best form of advertising but as you can imagine, it's go to start somewhere.

    We use Google AdWorks and it's great but the most expensive advertising we have found. Our good clicks cost about $2.50 per click, not possible for most smaller companies.

    If you are looking to get started, try the top 10 PPC's,
    http://directory.google.com/Top/Comp...Pay-Per-Click/

    Overture is great but you would have to spend about $2k a month to see results.

    Give each a try, about $25 to $50 each. Each of them have their strong points and weaknesses but you are bound to find one that you mesh with.

  10. #10
    Would you share with us your sales conversion ratio on those Google Adword ads?

  11. #11
    Originally posted by rochen
    Word of mouth. We get most of our customers either by our sales reps talking to people or our service being recommended by existing customers.
    Completely agree with rochen

  12. #12
    Join Date
    Jan 2002
    Location
    Toronto, Canada
    Posts
    187

    Outdoor Medium

    If your target market is local, you may also find that outdoor advertising, eg, billboards, bus stop backings, and so on are effective. They usually have wide consumer reach and will brand your company within the local marketplace, encouraging business, market awareness, and possible partnerships.

    Consider the specialized PPC engines for web hosting too.
    Customer Service
    FindYourHosting.com
    [email protected]
    http://www.findyourhosting.com

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