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"Swordfish" - The movie...

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  #1  
Old 06-17-2002, 08:13 AM
michaeln michaeln is offline
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"Swordfish" - The movie...


It is one big long Dell commercial. Did anyone else notice that while watching it. I know, I am talking about a movie that came out a year ago. But I was watching it the other day and it hit me. Every computer in the whole movie is a Dell with each computer strategically placed so that the Dell symbol clearly shows.

Seriously. That movie is one very long advertisement for Dell.

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Michael

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  #2  
Old 06-17-2002, 08:59 AM
Superior-IS Superior-IS is offline
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Lol! What about your message? You named the company 4 times. But yhea, it is clearly some sponsor deal -- but hey, it's better than placing Apple's (the Net, Independence day..) all over the film.

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  #3  
Old 06-17-2002, 09:13 AM
michaeln michaeln is offline
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ROFL True...

You would think these movie makers would have enough funds to make the movies with random computer makers without having to fall on their financial support.

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Michael

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  #4  
Old 06-17-2002, 09:15 AM
NetXL NetXL is offline
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Apples are very photogenic

They don't look 'hacker' enough for a movie like Swordfish though.

Rented 'The Glass House' the other day, very amusing. At one point in the movie, the girl is wearing the identical orange color as her little Apple laptop. I'm such a geek, spend more time concentrating on brands of computers in a movie rather than the movie itself. There was a Cisco phone in that movie too

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  #5  
Old 06-17-2002, 09:31 AM
allan allan is offline
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When Swordfish came out, our F5 guy called me up all excited because in one of the scenes in the preview there were several rows of F5 BIG IPs behind John Travolta. It turns out they filmed part of the movie in an Exodus data center...

Of course, you gotta wonder about the security of Exodus' data centers if they are allowing whole film crews in .

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  #6  
Old 06-17-2002, 09:45 AM
NetXL NetXL is offline
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... And if they're anything like the crew on that Radioactive Man Movie Simpsons episode.

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  #7  
Old 06-17-2002, 09:50 AM
KualoJo KualoJo is offline
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Wow. One day there will be a movie all about Kualo... hmmm

zzzzz zzzzz zzzzz
zzzzz zzzzz zzzzz

Ahem! Did anyone get the ending of that film? it skipped right over me...

Jo

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  #8  
Old 06-17-2002, 09:52 AM
NetXL NetXL is offline
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I really don't remember clearly, because it was a while ago. Didn't John Travolta freeze himself? Someone else was him or something? My memory is really bad..

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  #9  
Old 06-17-2002, 10:06 AM
Chicken Chicken is offline
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Quote:
Originally posted by michaeln
ROFL True...

You would think these movie makers would have enough funds to make the movies with random computer makers without having to fall on their financial support.

Regards,
Michael
You realize that product placement is a huge industry, eh? For the above person, that DELL campaign worked.

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  #10  
Old 06-17-2002, 10:08 AM
KualoJo KualoJo is offline
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And even those people who don't really notice will have probably seen the dell logo somewhe...... AND OH MY GOODNESS CHICKEN!! Almost 10,000 posts!?!?!

WOW! Haven't seen many mods on many forums as post-worthy as yourself!

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  #11  
Old 06-17-2002, 10:09 AM
allan allan is offline
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Quote:
Originally posted by Chicken

You realize that product placement is a huge industry, eh? For the above person, that DELL campaign worked.
In some movies/television shows that is the best part. Roseanne and I love watching, trying to figure out which placements were paid, and which were not .

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  #12  
Old 06-17-2002, 10:51 AM
Aussie Bob Aussie Bob is offline
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Quote:
Originally posted by uuallan


In some movies/television shows that is the best part. Roseanne and I love watching, trying to figure out which placements were paid, and which were not .
They're all paid. Didn't you see Star Wars Episode II when Yoda was listening to his Tony Robbins motivational tapes, doing Billy Blank Tia-Bo, working out on his Chuck Norris Total Gym 1000 and then wiping up some dinner on his George Foreman Grill??

Oops, sorry, wrong universe.

Ok, I'm going now.

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  #13  
Old 06-17-2002, 11:00 AM
allan allan is offline
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Quote:
Originally posted by Aussie Bob

They're all paid. Didn't you see Star Wars Episode II when Yoda was listening to his Tony Robbins motivational tapes, doing Billy Blank Tia-Bo, working out on his Chuck Norris Total Gym 1000 and then wiping up some dinner on his George Foreman Grill??
That wasn't some dinner, that was Jar Jar Binks .

I have no doubt that most, if not all, placements are paid. But some of them are so glaringly obvious that it is pathetic. I can't rememeber the name of the movie, but there was a Tom Hanks movie where he joined the peace corp, and was stranded in Africa for several months. Someone asks him if he wants a Coke, and he starts into this long tirade about how much he loves Coke, and how great Coke is...etc etc.

I woinder how much cheaper everything would be if no advertising existed ?

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  #14  
Old 06-17-2002, 11:44 AM
DanielP DanielP is offline
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Well I mean think how much fedex paid for the spot in castaway.

It could have easily been UPS... heh

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  #15  
Old 06-17-2002, 11:54 AM
michaeln michaeln is offline
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Quote:
Originally posted by DanielP
Well I mean think how much fedex paid for the spot in castaway.

It could have easily been UPS... heh
True.

But as someone else said. They could make it less obvious. After all, isn't that the point of advertising in a movie. So that it doesnt look like an ad.

Regards,
Michael.

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