For example, 5th on google.co.uk for the term "PSP"
And we were top 10 for others such as "PSP Downloads"
About $30-40 a month from google adsense
About $20 a month from text links, possibly more
And i've recieved 30 PSP games, 40 UMD Movies, about $600 worth of other PSP accessories from promoters
Also have a couple companies ask me to advertise their new game/movie in exchange for a couple of copies to give away to members.