I have a simple site on VPS account on a Linux server. I have started accepting advertising. Now that the academic year has begun, traffic on my educational site has soared.
Currently, ads are put on the site in rotating decending order: the pages are listed according to pageviews, and then the ads are allotted to the pages in descending order. Supposing I had two ads, Ad A would go on listing 1, Ad B would go on listing 2, Ad A would go on listing 3, and so forth. And the advertising charge is currently fixed according to a fee structure agreed to during the summer "off" season.
As one might imagine, this process is both tedious and under-rewarding. I would like to switch to something simpler and more financially effective. The advertisers have agreed to a CPM rate. Now I need an ad-rotation program.
While my site is static, small, and straightforward, I do get quite a lot of traffic. This traffic has caused problems in the past with server overload (due to the high volume of file calls). So I would like to avoid anything that involves installing a database and script on my own server, as this would almost certainly cause immediate headaches.
I would appreciate informed opinions regarding remote ad-rotation management programs. From past experience (when I tried advertising once), I am familiar with Banman Pro. Since this management service requires a Windows server, obviously it would not work for my site. But I think I am looking for something similar, in that my clients would be able to view their stats, and the management and tracking would be remote from my server.
Whoops! I guess I'm "behind the times", and advertising isn't tracked that way any more.
So could people please suggest ad-rotation and -tracking scripts that can handle high traffic loads without bogging down the server?
I have a VPS account on a Linux server. I believe (if I turn it on) I have access to MySQL. Perl and PHP are also available. I have minimal skills of my own, but I can generally follow directions, so something straightforward (no "bells and whistles" necessary) with clear explanations would probably be best.